Raina van Cleave
Director, Creative Design @Appian
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WORK HISTORY
Director, Creative Design @Appian
Leads global brand and digital creative strategy at scale—guiding internal teams and agency partners to deliver cohesive, high-impact experiences that elevate the brand across campaigns, events, platforms, and customer touchpoints.
EDUCATION
University of Florida
Bachelor's, Advertising/Marketing/Journalism/Business
SKILLS
ABOUT RAINA VAN CLEAVE
Hi, I’m Raina. I am a visionary Senior Creative Leader focused on scaling creative operations, brand innovation, storytelling, and business growth. I excel in building and scaling in-house creative teams, delivering cohesive omnichannel brand experiences, and leading large-scale productions that elevate storytelling and drive measurable results.I foster resilient, empathetic, and authentic team cultures, and am committed to advancing both individual and collective success.Career Highlights:• Orchestrated a global brand refresh across digital platforms, managing 1,700+ assets, including a website redesign and microsite creation, to support acquisition and accelerate pipeline growth.• Directed high-production video shoots for global B2B and B2C companies, overseeing all aspects of creative execution, including on-set direction, crew collaboration, shot composition, and brand storytelling, while driving seamless post-production workflows to deliver polished, impactful content.• Developed innovative go-to-market strategies for global SaaS companies, boosting brand awareness, customer adoption, and pipeline acceleration.• Spearheaded the global rebrand and experience design transformation for a Fortune 500 company, significantly improving buyer journeys and delivering impactful business results.Outside of work, I’m passionate about traveling the world, exploring new adventures with my family and lively mini Aussie, chasing waves, and teaching yoga to find balance and inspiration.
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