Raina Ruan

About Raina Ruan

As a Product Marketing Manager at Mary Kay, a world-leading cosmetic company, I leverage my expertise in product marketing and digital marketing to create and execute innovative strategies for new product development and launches. I have over 5 years of experience in the beauty and personal care industry, working with diverse and cross-functional teams to deliver the right products and marketing campaigns that drive growth and customer satisfaction.My specialties include product and portfolio management, go-to-market planning, cross-border and e-commerce marketing, data insights, and cross-functional partnership building. I use data-driven insights to optimize marketing performance and measure ROI. I am passionate about beauty, inclusivity, and sustainability, and I aim to create products and campaigns that reflect these values and resonate with the target audience.

Experience

1. Product Marketing Manager

   Mary Kay Global

   Jun 2022 — Present · Addison, TX, US

Education

• The University of Texas at Dallas

  Master's degree, Marketing

• The University of Texas at Dallas

  Master of Science (M.S.), Information Technology Management

• Tianjin Polytechnic University

  Bachelor of Arts (BA), Japanese Language and Literature

Skills

• Marketing Analytics
• Marketing
• Market Research
• Public Speaking
• Leadership
• Marketing Strategy
• English
• Online Marketing
• Marketing Communications
• Market Analysis
• Marketing Management
• Sales
• Powerpoint
• Microsoft Office
• Microsoft Excel
• Microsoft Word
• Teamwork
• Customer Service