Raieesah Passerin

WORK HISTORY

EDUCATION

ABOUT RAIEESAH PASSERIN

An experienced Senior Brand & Marketing Manager with expertise in Brand Strategy, Brand Communications and Multi-channel Marketing. DE & I advocate, passionate about championing Diversity and Inclusion within marketing.Skills: Digital Marketing; Campaign Management; Brand Development; Social Media Strategy; and Public Relations.Experienced in owning and executing all aspects of the campaign process from strategy ideation; to creative execution; 6P strategy; launch activation plan; campaign management; and post-campaign analysis. Diverse work experience has enabled the bridging of insights, marketing, brand management, and strategy.Specifically work experience spans:1. Multichannel marketing: Creating and driving marketing programs and campaigns across Retail and E-commerce using both ATL, BTL, TTL and Digital marketing. Brand Management: Supporting the growth of brands and new product development (NPD) by ensuring that the equity of the brand is safeguarded.3. Driving strategy and innovation via understanding of consumer market insights and developing actionable strategies that are inline with business objectives and KPI\'s.A highly articulate person, with excellent written and verbal skills. Confident at presenting ideas and public speaking.A strategic thinker, able to break down complex problems, handle complexity and devise clear solutions that are in line with business objectives. Strong problem-solver who is very hypothesis-led. A creative thinker, proactive & open-minded.Driven & thrive on new challenges and fast paced environments. Highly customer focussed with a strong understanding of how to run successful marketing campaigns.