Raieda Sadeq
Senior Product Manager @Basis
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WORK HISTORY
Senior Product Manager @Basis
Toronto, ON, CA
Led AI strategy and roadmap for campaign planning within an omni-channel ad tech platform. Spearheaded the design of agent-based workflows and GenAI tools to automate media planning, saving 20 min/day per user and unlocking $5M+ in projected revenue.Shipped programmatic inventory forecasting, cookieless conversions, and DOOH features. Introduced click-based cost support for search/social, streamlining workflows and influencing $10M+ in new business. Drove discovery, stakeholder alignment, and cross-functional delivery from concept to launch.
EDUCATION
University of California, Davis
Study abroad program exchange student, Biochemistry and Molecular Biology
King's College London
Bachelor of Science (BS), Biochemistry
McGill University
Master of Science (MS), Biochemistry
Quantic School of Business and Technology
Master of Business Administration - MBA
University of Toronto
Course , Foundations of Digital Marketing Management
University of Toronto
Certification, Project Management
The Aga Khan School, Dhaka
Advanced Level
SKILLS
ABOUT RAIEDA SADEQ
Welcome to my LinkedIn profile! I am passionate about cultivating excellence and fostering growth within dynamic product teams and empowering teams to navigate and solve complex problems. Product Leadership: I lead teams and mentor PMs, overseeing the end-to-end software development lifecycle. My focus is on building robust product strategies and visions that drive transformative growth. Current Focus: At Basis Technologies, I am currently driving the AI vision and overall product strategy for the media plan domain, developing cutting-edge solutions that streamline processes and enhance user experiences. Multi-Industry Expertise: My unique experience spans multiple industries, with current expertise in the omni-channel/programmatic (DSP) ad tech industry, allowing me to bring diverse insights and innovative approaches to product development.If you\'re seeking a leader who can drive transformative growth, navigate complexity with ease, and inspire teams to deliver exceptional results, let\'s connect. I thrive on challenges and am excited about the prospect of contributing to your organization\'s success.
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