Rahul Srinivasan

About Rahul Srinivasan

At DBS, I lead the marketing and branding strategy for the Institutional Banking Group, steering initiatives that elevate our presence across Asia and beyond.With nearly two decades of experience across both business and customer-focused marketing, I’ve built a track record of campaigns that don’t just build brands—they drive outcomes. From digital acquisition to integrated communications, my focus is on delivering growth, loyalty, and long-term value across multiple touchpoints.My work spans brand and content strategy, digital and offline engagement, internal communications, and embedding sustainability into the brand’s narrative. I’ve also had the opportunity to lead award-winning campaigns that blend storytelling with strategic impact.Curious, creative, and customer-obsessed—I believe great marketing isn’t just seen. It’s felt.

Experience

1. Executive Director, Group Marketing & Communications

   DBS Bank

   Feb 2026 — Present · Mumbai, IN

Education

• SIES College of Management Studies - India

  Bachelor of Management Studies, Marketing / Advertising

  2000 — 2003

• ICFAI Business School

  MBA, Marketing

  2004 — 2006

• Squared Online

  Digital Marketing Professional, Digital Communication and Media/Multimedia

• Indian Institute of Management, Calcutta

  EPSM, Executive Program in Sales & Marketing

  2009 — 2010

Skills

• Leadership
• Marketing Communications
• Market Research
• Online Advertising
• Strategy
• Integrated Marketing
• Cartoons
• Cartooning
• Crm
• Advertising
• Management
• Marketing Management
• Brand Management
• Event Management
• Marketing Strategy
• Direct Marketing
• Corporate Communications
• Customer Relationship Management (Crm)
• Marketing
• Business Development
• Digital Marketing
• Team Management