Rahul Raj

About Rahul Raj

I’m a content and social media specialist for technology, cybersecurity and B2B/B2C…

Experience

1. Content Writer

   Tecplix Technologies Private Limited

   Mar 2023 — Present · Bengaluru, IN

   Spearheaded content strategy and execution across LinkedIn and Instagram, crafting high-impact social media posts, thought leadership content, and brand storytelling to drive audience engagement.• Developed and optimized long-form blogs, aligning them with SEO best practices to enhance visibility and organic search rankings.• Expanded responsibilities to web analytics and performance tracking, managing Google Analytics and Search Console to measure traffic trends, user behavior, and conversion insights.• Led website content management and SEO optimization, ensuring seamless content posting, keyword optimization, and enhanced user experience.• Collaborated closely with the sales team to create persuasive elevator pitches and high-converting targeted email campaigns, improving lead engagement and nurturing.• Integrated generative AI tools into the content creation process to enhance efficiency, personalize messaging, and generate high-quality, data-driven content at scale, improving engagement and audience retention.• Leveraged marketing automation tools.• Designed and executed B2B event strategies, overseeing event participation planning, booth design, branding collateral, and audience engagement initiatives.• Conducted competitive analysis and industry benchmarking to develop data-driven content strategies, positioning Tecplix as a thought leader in cybersecurity.• Transformed Tecplix’s digital presence from the ground up, increasing website traffic to organic sessions in one year through strategic content marketing and SEO.• Scaled LinkedIn’s organic reach, driving 183,907 impressions and new followers within a year through audience-centric content, engagement tactics, and analytics-driven optimizations.• Led cross-functional collaboration, working with designers, developers, and sales teams to align marketing efforts with business objectives, ensuring consistent brand messaging and impactful digital campaigns.