Rahul Nair

About Rahul Nair

A) FlexiLoans - I took the plunge into Fintech in early 2017. My excitement around that time, for the industry, was half baked given that I had a keen interest in Edutech. However, come 2018, I had the opportunity to work on a world of challenges at FlexiLoansOur objectives ranged from moving our loan count from a long stagnant 2Cr, to reducing our disbursal CAC by 35%, to diversifying our channel sourcing mix. My Emotional Quotient and my stellar team ensured that we knocked them all out. This year our OKRs include challenges that stretch our abilities and require us go beyond what we know - increasing the efficiency of the calling team, setting up new acquisition partners, expanding our funnel through cross team collaboration, building an acquisition channel of our own. The team and I look forwardB) My Startup Story (Trackbox) – In the tail end of 2014 I, along with two other friends, started a marketplace and performance assessment tool for Brands & Affiliates.Trackbox folded in October 2016, but the process helped me hustle, bring Sales through persistence and growth hacking, much required since businesses are speculative of startups. Generated awareness through organic forms of Marketing (Quora, Blogs, Social Content Sharing), learned prioritising Product Development with a mix of a) what the Customer wants, and b) what could generate more revenue, and finally generated a modest sum of Revenue; all while keeping our costs at ~negligible. C) My Career Molding – Directi has been the reason for my shaping. It helped me explore my skills as a Sales professional, experiment with various measures and techniques in Marketing and immediately amend if something doesn’t work, and it allowed me the opportunity to start up a completely independent Marketing Channel (Affiliate) for their B2B business unit ResellerClub.

Experience

1. Senior Vice President Marketing & Business Development

   FatakPay

   Oct 2022 — Present · Mumbai, IN

   Expanded lending portfolio from 1.17Cr to 10Cr in 12 months, optimizing CAC.* Elevated user progression by 15% through strategic in-app content, tripling effectiveness via Martech Stack.* Lead and manage a 10-member marketing team.* Presently achieved 45% repeat customers through precise content timing and targeting.* Drove product evolution and Oversee all Brand Assets, including Playstore Reviews, Social Pages, Websites, and Ads.

Education

• SIES College of Management Studies

  MBA, Marketing

  2010 — 2011

• SIES College of Arts, Science & Commerce

  BMS, Marketing

  2004 — 2007

Skills

• Marketing
• Content Development
• Negotiation
• Market Analysis
• Email Marketing
• Strategic Planning
• Affiliate Management
• Online Advertising
• Sales
• Affiliate Relations
• Business Development
• Promotions
• Content Writing
• Affiliate Marketing
• Competitive Analysis
• Recruiting
• Market Research
• Lead Generation