Rahul Parab

Partner@WPP Media | Measurement & Analytics | Data Science Leader

Role
Partner - Analytics at WPP Media
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Rahul Parab

I’m a senior leader of Digital Commerce & Media Analytics with over 14 years of diverse experience with CPG giants Unilever, ITC & GSK as well as led analytics consulting practice for Digital Commerce clients.Throughout my career, I have led multiple challenging stints across Brand Management, Performance Marketing as well as CMI and Strategy Consulting for Retail & D2C brands as a RGM/SRM subject matter expert.Being a highly focused and determined senior leader with an exceptional record of Client Engagement, Analytical Expertise & Project Management principles, I excel in advanced analytical tools & data science methodologies with hands on experience. As part of senior management, I have successfully delivered multiple projects in a fast-paced & multi-lingual work environment with conviction across Middle East, EU & APAC consumer markets.

Experience

  1. Partner - Analytics

    WPP Media

    Dec 2025 — Present · Mumbai, IN

    As functional lead for Trading Analytics, I’m in charge of strategic digital transformation initiatives at Mindshare-Fulcrum, thus driving execution efficiency, campaign optimisation and client ROI through advanced data insights and platform expertise. I’m also mentoring cross-functional teams to bring synergy in planning, execution, and performance analysis across digital & CTV medium to achieve trading efficiency. I lead key partnerships with partners and stakeholders to innovate trading strategies, delivering measurable business growth for clients across markets.

Education

  • Mumbai Educational Trust, MET League of Colleges

    Advanced Diploma In Pharmaceutical Business Management

  • University of Mumbai

    Bachelor of Science - BS, Chemistry

  • University of Mumbai

    MBA, Marketing

  • Econsultancy

    3 Level E-Commerce Certification

Skills

  • Project Management
  • Event Management
  • Html
  • Data Analysis
  • Management
  • Business Analysis
  • Negotiation
  • Teamwork
  • Team Management
  • Brand Management
  • Marketing Strategy
  • Microsoft Office
  • Sales
  • Marketing
  • Business Intelligence
  • Business Development
  • Pharmaceutical Industry
  • Microsoft Word
  • Pharmaceutics
  • Vendor Management
  • Market Research
  • Strategic Planning
  • Pharmaceutical Sales
  • Microsoft Excel
  • Corporate Communications

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Rahul Parab — Partner - Analytics at WPP Media in Mumbai, MH, IN | Unifers