Rahul M.
Head of Product Analytics, Insights & Cx Strategy @HelloFresh
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WORK HISTORY
Head of Product Analytics, Insights & Cx Strategy @HelloFresh
Berlin, DE
At HelloFresh, I drive the success and growth of our international supply chain analytics and technology in the EU and Asia Pacific. I manage $600 million in category spending, significantly impacting our financial performance. I present fully costed business cases for leadership approval and conduct detailed financial analyses. • Launched HF-owned last-mile delivery comms to improve delivery transparency and customer experience. Reduced third-party carrier issues, decreased failed deliveries and \"Where Is My Order\"(WISMO) contacts, and enhanced customer retention with a projected financial benefit of US$XX.X M globally.• Enhanced logistics data matrix by improving the Tracking ID Service (TIS) that centralizes delivery tracking information. Improvements include tracking missing data by box_id/du_id, real-time event monitoring, time-based metrics, unrecognized carrier events, low processing rates, data ingestion failures, and duplicate data, boosting monitoring, efficiency, and decision-making.• Implemented the \"End of Line Scan\" to enhance box traceability and validation in HF\'s supply chain. Created auditable, time-stamped shipment records, improved revenue recognition, and standardized sorting and palletizing processes, reducing errors and €X.XX million in annual savings.• Spearheaded strategy to tailor delivery options based on customer preferences, utilizing qualitative and quantitative survey data to address varying needs such as home delivery (XX% BNL vs. XX% Europe), eco-friendly options (XX% BNL), and real-time tracking (XX%+), driving strategic adjustments and improving customer satisfaction.
EDUCATION
Harvard Business School
Cross Registration, Data Analytics & Corporate Strategy
Savitribai Phule Pune University
B'Arch, Architecture - Design
MIT Sloan School of Management
Master of Business Administration (M.B.A.), Innovation & Global Leadership
MIT Sloan School of Management
Master of Business Administration - MBA, Dean's Merit List , Strategy & Analytics
Symbiosis Institute of Business Management, Pune
Masters in Business Adminstration, Sales & Marketing
SKILLS
ABOUT RAHUL M.
I am passionate about driving sustained business growth through data-driven strategies in e-commerce, omnichannel retail, and business transformation. With 15+ years of global experience across India, the USA, and Europe, I have led strategic planning, digital innovation, and high-value partnerships at the intersection of FMCG, e-commerce, and quick commerce.I believe in servant leadership, empowering teams through collaboration, innovation, and performance excellence. I have managed teams ranging from 8 to 80 members, driving complex transformation projects with tangible financial impact.Core Competencies:1. E-commerce & Omnichannel Strategy – Scaling digital commerce and marketplace growth2. Strategic Planning & Business Development – Expanding revenue streams across industries3. AI, Data Analytics & Automation – Optimizing decision-making and efficiency4. Enterprise Partnerships & Negotiations – Leading high-value C-suite deal-making5.Supply Chain & Cost Optimization – Driving efficiency through automation and tracking6.P&L Management & Growth Acceleration – Delivering sustainable profitability at scaleAt HelloFresh, I lead a global team across 16 EU and Asia-Pacific markets, optimizing €600M in category spending, delivering €80M in projected savings, and launching a proprietary last-mile delivery system, improving retention and generating a €15.4M financial impact. I introduced out-of-home (OOH) delivery via chilled lockers, increasing rural access by 15% and creating a €18.4M business case value. I also developed an \"End of Line Scan\" system for better shipment traceability, saving €8.69M annually.Before this, I co-founded Analytics Inc, providing advanced analytics solutions to Ahold Delhaize, Target, and CVS, optimizing profitability, revenue forecasting, and private label performance. My ability to lead omnichannel strategies and category management has helped top retailers navigate the evolving digital commerce landscape.A Generalist in a Specialized World: I thrive at the intersection of business, technology, and strategy, bridging gaps between functions to turn ambiguity into opportunity. As AI automates specialized tasks, generalists with cross-functional expertise will drive the next wave of innovation. Businesses need leaders who adapt, connect the dots, and pivot—the time for generalists to shine is now. If you\'re passionate about data-driven growth, digital transformation, and innovation, let’s connect!
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