Rahul Verma

About Rahul Verma

I am a Business Intelligence & Marketing Analytics Specialist currently at IBM with expertise in SQL, Python, Power BI, Tableau, and automation. I specialize in transforming raw data into actionable insights, optimizing reporting processes, and enhancing decision-making through data-driven strategies.At IBM, I am part of the Global Marketing Analytics Team, analyzing email campaign performance across across APAC, EMEA, US, and Japan, collaborating with stakeholders to optimize email content, subject lines, and engagement strategies, automating data workflows, and developing dashboards for real-time insights. I drive process automation, performance monitoring, and stakeholder collaboration to ensure efficiency at scale.Previously at TCS, I worked extensively on business intelligence, data visualization, and ETL development, managing 70+ reports and 10+ dashboards in Power BI, optimizing DAX queries, and leading automation initiatives. I also contributed to data governance, migration projects, and stakeholder training, ensuring seamless integration and adoption of BI solutions.A self-starter and problem solver, I take pride in automating processes, enhancing reporting efficiency, and simplifying complex data for diverse stakeholders. I am passionate about data automation, visualization, and analytics, constantly seeking innovative ways to enhance efficiency and impact. Let’s connect!

Experience

1. Senior Analytics Professional

   IBM

   May 2024 — Present · Bengaluru, IN

   Took ownership to standardise SQL queries across multiple relational databases — enabled analysis of 55M+ records that contributed to 13M opens (+77% YoY), 824K clicks (+79% YoY), 37K responses (+54% YoY) across APAC, EMEA, US & Japan.→ Got curious about statistical discipline in email testing — self-studied Z-score & p-value analysis, built a repeatable A/B framework from scratch, turning gut-feel campaign decisions into data-backed ones.→ Independently built a Python automation system (SQL + data validation + HTML/CSS reports) — replaced manual reporting cycles with instant, structured campaign insights for stakeholders.→ Taught myself Crontab and Kubernetes to architect end-to-end automated data workflows — moved the team from reactive ad-hoc pulls to a proactive, always-fresh reporting pipeline.→ Built interactive Tableau dashboards for stakeholder self-service — eliminated one-off data requests and freed the team for deeper analytical work.→ Self-initiated cohort analysis and multi-dimensional segmentation (geography, industry, demographics) beyond original scope — insights became a standing input into campaign strategy across global markets.→ Conducted weekly performance reviews via live Tableau dashboards and PowerPoint — presenting trends, opportunities, and optimisation strategies to global stakeholders.→ Prototyped an AI-assisted workflow on personal initiative to auto-summarise campaign performance and surface engagement drivers without manual intervention.→ Made data reliability a personal standard — proactively validated and reconciled data across enterprise sources, catching discrepancies before they reached stakeholders.

Education

• Sri Chaitanya Techno School, Bangalore

  Class 12, CBSE Science

• Visvesvaraya Technological University

  Bachelor of Engineering - BE, Computer Science

  2016 — 2020

• Sapthagiri College of Engineering

  Bachelor of Engineering, Computer Engineering