Rahul Kamboj

About Rahul Kamboj

As an award-winning leader with over 16 years in the Sports, Media and Entertainment industry, I blend entrepreneurial acumen with a deep belief in the transformative potential of the \"Blue Ocean\" strategy. My expertise spans strategic marketing, global: operations, content creation and communication, all aimed at elevating brand visibility on an international scale.I have spearheaded high-impact global sports projects, including the successful curation of NBA pre-season games in Abu Dhabi for the India market and the orchestration of upcoming 2025 events. These initiatives have driven significant business growth through cross-vertical collaboration and innovation.My career trajectory began with an MBA internship in London and has since evolved through diverse global roles in sports content, talent management, team operations, and marketing. I excel in integrating creativity with strategic vision, creating value and leading high-performance teams.Fluent in 8 languages and experienced in multicultural environments, I bring a global perspective and dynamic approach to every endeavour. Outside of my professional life, I am a former U-19 state-level cricket player and an accomplished athlete in tennis, golf and other sports, as well as a passionate guitarist, drummer and photographer.My dedication, agility and adaptability position me as a strategic leader well-suited for any global, high-impact environment.

Experience

1. Head of Content - Mcc-marketing, Content & Communications

   National Basketball Association (NBA)

   Jun 2022 — Present · Mumbai, IN

   Expertise: Audience Engagement & Brand Visibility, Global Project Management, Content Planning, Production & Delivery, Cost Efficiencies & Revenue Targets, Distribution & Licensing Optimization, Talent Acquisition Pioneered high-impact content, leading to a viewership increase of 95 million, 31 million video views and 24 million engagements for shows: The NBA India Weekly Show, Real Talk Series - Legends + Players, Morning Time is Baller Time - Ranveer Singh, Films for Fans, etc. Managed diverse global projects, enhancing brand visibility globally. Projects included Abu Dhabi Games, Hoop Nation, Little India, Undrafted, Building Legacies, NBA Academy, Reliance Foundation Junior NBA Program, MTV’s Hustle & MotoGP Integration Owned content strategy, driving content reach & audience engagement (100M viewers) in global media distribution with basketball operations & broadcast partners Viacom18[(Jio Cinema + Sports 18) & Prasar Bharati] Key contributor to regional revenue targets through strategic cost efficiencies in the NBA Studio business Expanded brand reach & accessibility in India by forging crucial distribution & licensing partnerships with our partners Nike, Reliance Retail, Bhaane & Shop the Arena Hired & nurtured the best talent to accomplish organizational objectives

Education

• FLAME University

  Master’s Degree, Television-Film-Broadcast Journalism

  2007 — 2009

• Loyola School Jamshedpur

  High School, Science and Commerce

  2004

• H.R. College Of Commerce & Economics

  Bachelors of Commerce with Advertising

  2004 — 2007

Skills

• Marketing
• Strategic Planning
• Creative Writing
• Advertising
• Public Relations
• Business Strategy
• Social Media Marketing
• Market Research
• Screenwriting
• Television
• Editing
• Voice Over
• Marketing Communications
• Business Development
• Research
• Photoshop
• Marketing Strategy
• Copywriting
• Event Management
• Film Production
• New Business Development