Rahul Dayama

About Rahul Dayama

A seasoned Marketing with 18+ years of comprehensive experience in Brand Strategy, Digital Marketing, and Brand Management. Successfully revitalized brand perception, leading initiatives that achieved a 15% increase in market share and a 25% boost in engagement. Adept at building and scaling CRM systems, enhancing user experiences, and developing unified, conversion-focused brand experiences. Expertise in crafting end-to-end digital roadmaps and integrated campaigns that generated ₹46 Cr in revenue. Proven ability to lead cross-functional teams, drive revenue growth, and establish top-of-voice positioning through national PR strategies.

Experience

1. Deputy General Manager Marketing

   Vertex Homes Pvt. Ltd

   Nov 2025 — Present · Hyderabad, IN

   Revitalized brand perception by spearheading a rebranding initiative and multi-channel advertising campaign,increasing market share by 15% and engagement by 25% within 2 months. IntegratedStrategy Development into all campaigns.Developed integrated Communication Planning that boosted lead generation by 24% in 2 months.Spearheaded a marketing campaign using AI tools, resulting in a 20% increase in qualified leads within2 months.Launched an innovative artificial intelligence chatbot that improved customer service efficiency by15%, handling over 150 queries weekly.

Education

• Northwestern University - Kellogg School of Management

  Postgraduate Degree, Digital marketing

• St. Ursula High School

  SSC

  1980 — 1992

• INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION

  Master of Business Administration - MBA, Branding and Advertising

• Savitribai Phule Pune University

  Bachelor's in Commerce, Marketing

  1993 — 1997

• Prin. L.N. Wellingkar Institute Of Mgt. Develop

  Diploma in Business Management

  1997 — 1999

Skills

• Media Interviews
• Leadership
• Marketing Communications
• Market Research
• Endorsements
• Marketing Management
• Media Tours
• Advertising
• Executive Communications
• Press Management
• Corporate Communications
• Brand PR
• Marketing
• Integrated Marketing
• Brand Management
• Award Submissions
• Team Management
• Strategic Communications
• Strategy
• Change Management
• Media Planning
• Brand Developement
• Direct Marketing
• Interviews
• Communication Training
• Content Writing
• Brand Development
• Press Conferences
• Mergers & Acquisitions
• Corporate Branding
• Press Releases
• Management
• Merger Communications
• Change Management Communications
• Event Management
• Crisis Communications
• Public Relations
• Internal Communications
• Media Relations
• Business Development