Rahul Tiwari

About Rahul Tiwari

Digital marketing professional with 12+ years of experience specializing in product marketing for B2B companies. I have successfully worked with over 10 top players, helping small to medium-sized businesses enhance their online presence and boost ROI through targeted digital marketing campaigns. • Creating and executing a strong performance marketing strategy & execution plan • Budget allocation and bid management for Google ads • Complete campaign creation and monitoring for display, search, and video campaigns • Developing and managing digital prospecting and remarketing campaigns • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC • Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels • Working closely with the management to share funnel conversion improvement ideas, feedback & present results. • Driving marketing programs which are highly targeted basis of content affinity of relevant segmented audience cohorts

Experience

1. Assistant Manager- Digital Marketing

   Hikvision India

   Feb 2023 — Present · Mumbai, IN

   Crafting and executing digital marketing strategies aligned with business goals, utilizing a mix of SEO, SEM, content marketing, social media, email, and other online channels.*Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns to drive traffic, conversions, and revenue.*Competitor Analysis: Monitor industry trends and analyze competitor strategies to identify opportunities and stay ahead in the digital marketing landscape.*Budget Management: Responsible for budget allocation and ensuring efficient utilization of digital marketing resources.*Team Collaboration: Collaborate with cross-functional teams, including graphic designers, content writers, and developers, to ensure cohesive and effective digital marketing campaigns.*Content Marketing: Increasing Content Visibility Through Outreach Campaigns and Social Media & Email Marketing *Email Marketing: Design and execution of email marketing campaigns, including segmentation, A/B testing, and analyzing email performance metrics.*Monitoring and Analysis: regularly tracking keyword rankings, website performance, and brand visibility using tools like Google Analytics, Webmaster Tools, SEMrush, Ahrefs, Mention, Google Alerts, etc.

Education

• IIHT Ltd

  Diploma of Education

• Deendayal Upadhyay Gorakhpur University

  Literature