Rahul Verma
Klaviyo Certified Marketing Specialist | Strategic Email Marketing Specialist | Driving ROI Through Data-Driven Campaigns & AI-Powered Solutions | Amity University, Class of 2015
- Role
- Assistant Team Lead at Opk E Services
- Location
- Bhopal, MP, IN
- LinkedIn followers
- 500 followers
About Rahul Verma
Results-Driven Email Marketing Manager with 4.6 years of experience in creating and…
Experience
Assistant Team Lead
Dec 2024 — Present · Gurugram, IN
As an Assistant Team Lead at OPK e Services, I play a pivotal role in driving business growth and enhancing customer engagement through precision-targeted email marketing. My core focus is ensuring that the right message reaches the right audience at the right time—leading to improved open rates, click-throughs, and conversions.Key Responsibilities:Lead the execution of day-to-day email marketing operations, including campaign setup, testing, tagging, scheduling, and deployment for one-time, recurring, and triggered communications.Utilize Pardot to build, deploy, and monitor data-driven email campaigns, including ad hoc sends, automated drip/nurture flows, and behavioral trigger-based workflows.Collaborate with creative and strategy teams to design brand-consistent email templates and marketing messages that resonate with segmented audiences.Ensure targeted and accurate list segmentation, optimizing audience reach and campaign performance.Develop and test responsive email templates, ensuring cross-device compatibility and high deliverability.Analyze campaign KPIs and provide actionable insights for continuous optimization and improved ROI.Assist in managing a small team, ensuring timely campaign execution and alignment with business goals.
Education
Amity University, Jaipur,
B.tech
2011 — 2015
Amity University, Jaipur,
Bachelor of Technology - BTech
2011 — 2015
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