Rahul Singh
Performance Marketing @Wiom | Google Ads Certified | Ex Dangal Games | Ex. Halfcute | Ex. U dictionary | Facebook Ads Expert | Media Buying | Affiliate Marketing | SMS & WhatsApp Marketing
- Role
- Senior Manager- Growth at Wiom
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rahul Singh
Performance marketing leader with 7+ years scaling app acquisition across gaming, D2C…
Experience
Senior Manager- Growth
Aug 2023 — Present · Gurugram, IN
Driving end-to-end online user acquisition across Google and Meta for India’s leading public Wi-Fi & broadband startup. Scaled performance marketing to unlock EBITDA-positive growth in key cities like Delhi. Optimized CPBL (Cost per Booking Lead) and CAC (Customer Acquisition Cost) through granular funnel analysis and RCA. Designed and executed awareness-to-conversion campaigns, combining YouTube, Meta, and Google Display. Spearheaded remarketing campaigns to re-engage video viewers and non-converting leads. Partnered cross-functionally with product and ground ops to reduce leakage and improve booking efficiency. Built and maintained daily tracking systems on Google Sheets and Metabase for full-funnel visibility. Contributed to cost savings and scalability in expansion for Bharat.
Education
Greater Noida Institute of Technology(GNIOT)
Bachelor’s Degree, Civil Engineering
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