Rahul Sharma

About Rahul Sharma

As a marketing executive with 20+ years in the education sector, I have consistently driven strategic growth—from scaling student acquisition to multiplying business volumes by 25× in my current role at IES.I specialize in crafting student recruitment strategies, managing 360° outreach and brand building operations, and mentoring cross-functional teams across content, SEO, SMM, and SEM verticals. I have designed and executed flagship projects, underpinned by strong leadership and data-driven decision-making.My expertise includes-> Strategizing and executing marketing campaigns that fueled 25× expansion in business growth-> Building and mentoring high-performing teams, growing sales staff from 20 to over 250-> Launching new verticals and business expansions to enhance brand visibility-> Leading multi-channel marketing efforts, integrating content, SEO, SEM and Social Media strategies-> Establishing National & International partnerships, bolstering institutional reputation and scale.I am recognized for driving major impact in education marketing, project leadership, and team growth through a combination of strategic acumen and outcome-oriented execution.

Experience

1. Director Marketing

   Indian Educational Services

   Nov 2016 — Present · Bengaluru, IN

   As Director Marketing at INDIAN EDUCATIONAL SERVICES, a leading provider of Educational Marketing across India, I spearhead the development and execution of comprehensive marketing strategies to enhance brand visibility, drive student enrollments, and increase revenue.Achievements:Increased student enrollment by 125% within the first year by implementing targeted digital marketing campaigns, Talent acquisition, leveraging SEO, SEM, and social media strategies.Enhanced brand awareness by launching a series of high-impact content marketing initiatives, resulting in a 40% increase in website traffic and a 30% rise in social media engagement rates.Successfully implemented and executed a CRM strategy using Cratio, Lead Squared & Meritto, resulting in improved lead nurturing and a 25% increase in conversion rates.Led a cross-functional team to revamp the company\'s online advertising strategies, achieving a 20% reduction in cost-per-acquisition (CPA) while improving overall campaign performance.

Education

• Symbiosis Centre for Distance Learning

  PGDHRM, Human Resources Management and Services

  2005 — 2007

• National Law School of India University

  PGDCLCF, Cyber Law

  2020 — 2021

• Institute of Management Studies

  Bachelor of Business Administration (B.B.A.), Marketing

  2000 — 2003

• The International Management Institute, Brussels

  Master of Business Administration (MBA), Marketing & Human Resources

  2003 — 2005

Skills

• Business Development
• Team Management
• Recruiting
• Talent Acquisition
• Employee Engagement
• Market Research
• Talent Management
• Sourcing
• Employee Relations
• Human Resources
• New Business Development
• Business Strategy
• Marketing Strategy
• Vendor Management
• Technical Recruiting
• Screening
• Soft Skills
• Performance Management
• Team Building
• Key Account Management
• Interviews
• Resource Management
• Industrial Sector
• Coaching
• Temporary Staffing
• Employer Branding
• Market Planning
• Benefits Negotiation
• Executive Search
• Crm
• IT Recruitment
• Management
• Leadership
• Customer Relationship Management (Crm)
• Account Management