Rahul Sathyan

About Rahul Sathyan

If you are trying to fit my works into a single lane, then good luck! Because I tell you for a fact, IT DOES N’T. Here I sit, juggling B2B strategy, Technical SEO, and the whole world of creator economy.As a Business Development Executive, I strive for the digital growth of a company involved in the international tech sector. My corporate experience involves collaborating with teams to execute targeted outbound prospecting and campaigns and conducting technical SEO reviews.More recently, I’ve been involved with the work of a socio-commerce app, which is on the path to being launched. My work here has been that of a marketing strategist, developing ideas and campaigns to make the launch of the app a successful one. I have also been involved in the role of an analyst, where I have shared analysis regarding various new features that would make the app more enriching to the end-user. On the other side, I built a niche sports YouTube channel - TheFriedFootball, all the way from 0. I grew it, monetized it, and learned more about audience behavioural aspects than what a formal course could teach me. I have learned about how to design something that one would click and how to give an experience so one would stay and potentially even come back for more, although a lot of trial and error, algorithm watching, and studying (and using) AI workflows did help along the way.

Experience

1. Business Development Executive

   Toobler

   Aug 2024 — Present

   Executed Technical SEO audits during the redevelopment of enterprise tech platforms. Audit includedcanonical tags, H1 architectures, and managing content deployments via Storyblok CMS.Contributed to the digital marketing rollout strategies of a brand new Socio-commerce platform, collaborating with the core team to support go-to-market execution, product positioning, and feature analysis.Supported B2B client acquisition within the global tech sector by executing targeted outbound prospecting campaigns via LinkedIn Sales Navigator and authoring content for corporate channels to generate in-bound traffic.

Education

• Rajagiri College of Management & Applied Sciences, Kakkanad, Kochi - 682 039

  Bachelor of Commerce - BCom, Logistics, Materials, and Supply Chain Management

• Chinmaya Vidyalaya

  12TH, Commerce