Rahul Pandey

About Rahul Pandey

As an Email Marketing Lead, I develop and manage email marketing campaigns that generate leads and sales for tier 1 accounts. I design and code email templates, source leads from various online and offline sources, analyze campaign performance, and ensure compliance with email marketing regulations. I have over 5 years of experience in the market research industry, working with different teams and platforms.I have a Bachelor\'s degree in Business/Commerce from GH Raisoni College of Commerce Science and Technology. I am proficient in online marketing, customer relationship management (CRM), and email marketing skills. I am a strategic thinker and a creative problem-solver. I am passionate about delivering quality results and exceeding customer expectations. I am a team player and a self-starter, who can work well with others and take initiative to get things done.Key Skills• Create email marketing campaigns to promote products or services• Constantly drive email database size and quality.• Ensure marketing messages are conveyed clearly and delivered properly to prospects.• Ensure messages are sent in proper form and template using \"Benchmark\" and “Vertical Response”• Develop a personalization strategy.• Review messages for brevity.• Send messages to those who have opted in for messages.• Follow up on interested respondents.• Purge non-deliverable email addresses and opt-outs.• Include persuasive \'call-to-action\' in advertisements and promotions.•Track and analyze direct and interactive marketing campaigns.• Boolean search string

Experience

1. Email Marketing Specialist

   Elite Celebrations

   Oct 2023 — Present · Pune, IN

   Job Responsibilities:• Client Onboarding: Identifying and engaging potential clients through lead generation activities. Initiating discussions to establish relationships and onboard new clients.• Lead Generation: Sourcing new leads using both online and offline methods. Driving email marketing campaigns to attract and engage potential clients.• Campaign Strategy: Developing and executing personalized email marketing strategies for tier-1 accounts, ensuring maximum engagement and conversion.• Client Communication: Providing clear communication of company services to new clients over email, addressing queries and explaining value propositions.• Sales Support: Arranging meetings with new clients, pitching services, and closing sales by understanding client needs and aligning them with company offerings.• Revenue Growth: Contributing to the company’s revenue by converting leads into clients through persuasive and personalized email outreach and follow-up.• Market Research & Performance Analysis: Analyzing campaign performance to optimize results, track ROI, and continuously improve strategies.• Database Management: Ensuring email databases are up-to-date and segmenting them appropriately for targeted campaigns.

Education

• Kendriya Vidyalaya

  Bachelor's degree, Business/Commerce, General

  2004 — 2013