Rahul Naik
Analyst - Programmatic @ Paragon Digital Services | Driving Campaign Optimization
- Role
- Analyst - Programmatic at Paragon Digital Services
- Location
- Surat, GJ, IN
- LinkedIn followers
- 500 followers
About Rahul Naik
At Paragon Digital Services, our focus on programmatic advertising revolves around leveraging data analytics for campaign optimization. As an Analyst, my role is to integrate the precision I gained through a Bachelor of Engineering in Mechanical from Parul University with the targeted insights extracted from my Data Science studies at upGrad.com.With a certification in Understanding Unconscious Bias, the solutions we deliver are not only data-driven but also ethically aligned. This unique blend of engineering rigor and analytical finesse enables me to significantly contribute to strategies that enhance audience engagement and drive performance in the fast-evolving digital ad space.
Experience
Analyst - Programmatic
Jul 2023 — Present · Tamil Nadu, IN
Managed end-to-end campaign creation and optimization on platforms like DV 360 and Spring Serve at Paragon Digital Services.• Utilized data-driven insights to drive successful programmatic advertising strategies.• Achieved a 20% increase in campaign performance through strategic targeting and optimization techniques.
Education
Kokilaben Dhirubhai Ambani Vidyamandir
High School, PCM
upGrad.com
Data Science and Analytics
Parul University
Bachelor of Engineering - BE, Mechanical Engineering
Skills
- Sql
- Hibernate
- Css
- Javascript
- Servlets
- Eclipse
- Core Java
- Demandware
- Software Development
- Html5
- Xml
- Mysql
- Jdbc
- Jquery
- Html
- Jsp
- Microsoft Office
- Struts
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