Rahul Raghunandanan Nair

Data Ai Analyst @CIBC

Toronto, ON, CA

Data Collection and Preparation: Gathering data from marketing platforms (e.g, Google Analytics, Facebook Ads, HubSpot) and website performance tools. Ensuring data accuracy and reliability.• Digital Campaign Analysis: Analyzing performance metrics (e.g, CTR, conversion rates, ROI) and providing actionable insights to optimize ad spend and targeting.• Website Performance Analysis: Monitoring website analytics, identifying areas for improvement, and collaborating with developers to enhance user experience.• AI/ML Model Development: Designing and deploying AI/ML models for campaign optimization, customer behavior predictions, and personalization tools.• Reporting and Visualization: Creating dashboards and reports to present analytics findings to internal teams and clients.• SEO and Content Optimization: Analyzing SEO metrics, suggesting content improvements, and providing strategic recommendations.• Collaboration with Teams: Partnering with marketing, development, and content teams to achieve client objectives.• Monitoring and Maintenance: Ensuring data pipelines and deployed models are operational and delivering expected results.