Rahul Maheshwari

About Rahul Maheshwari

Experienced Marketing Professional with 5 Years of Expertise in End-to-End Campaign Management, Graphic Design, and Website ManagementI bring a comprehensive background in overseeing and executing marketing campaigns across various channels and platforms. My expertise spans strategic planning, media relations, and creative development to ensure successful outcomes and brand growth.Key Skills & Expertise:Marketing Budget Management: Proficient in preparing and managing extensive marketing budgets for ATL, BTL, and TTL activities, ensuring optimal resource allocation across all campaigns.Media Relations & Negotiations: Experienced in dealing with media agencies, handling agreements, costing, and negotiations to secure the best media placements for brand visibility.ATL Campaigns: Skilled in executing large-scale ATL campaigns, including newspaper ads, magazine ads, and out-of-home (OOH) marketing (billboards, pole kiosks, gantries, etc.).BTL Initiatives: Expertise in executing a wide range of BTL activities such as events, exhibitions, office branding, webinars, seminars, sponsorships, and more to engage target audiences directly.Digital Marketing: In-depth experience with Google Ads, SEO, SEM, social media platforms (Facebook, Instagram, LinkedIn), and email marketing to drive brand awareness and engagement.Social Media Management: Proficient in managing corporate social media accounts, crafting content strategies, and optimizing audience engagement.Marketing Collateral Development: Skilled in designing and producing corporate AVs, brochures, booklets, pocket guides, flyers, corporate gifts, and other collateral materials to reinforce brand messaging.Market Research & Analytics: Strong research capabilities, analyzing economic indicators (PMI, WPI, CPI, Repo rate) and reports from leading consulting firms like McKinsey, BCG, Deloitte, and Niti Aayog to inform marketing strategies.Website Management: Experienced with content management systems like WordPress, ensuring smooth website functionality, content updates, and user engagement.Graphic Design & Creative Tools: Proficient in industry-standard design software, including Adobe After Effects, Adobe Premiere, Adobe Illustrator, Adobe Photoshop, CorelDraw, Canva, Adobe Premiere Rush, and iMovie, to create visually compelling content.

Experience

1. Sr Officer - Brand & Communications

   V-Guard

   May 2024 — Present · Gurugram, IN

   Key Responsibilities:•Develop & Execute Digital Campaigns: Assist in planning, executing, and optimizing digital marketing campaigns across search, social media, display, and OTT platforms.•Performance Tracking & Budget Management: Monitor campaign performance, analyze costs, and track ROI to make data-driven budget recommendations that align with business objectives.•Agency Coordination & Execution: Provide clear briefs, oversee campaign execution, and ensure timely feedback to external agencies for optimal performance. •Financial & Compliance Oversight: Manage agency relationships, process invoices, track budgets, and ensure all financial transactions comply with internal policies.•Reporting & Insights: Maintain detailed records of expenses, contracts, and invoices while preparing reports and presentations on campaign performance and budget utilization.•Cross-Functional Collaboration: Work closely with sales, product, and content marketing teams to integrate digital strategies with broader marketing initiatives.•Industry Research & Best Practices: Stay updated on the latest trends in digital marketing, agency management, and marketing budgeting to enhance campaign effectiveness.•Content & Social Media Management: Contribute to content creation, oversee social media strategy, and ensure engagement across platforms.•Website & Online Reputation Management: Manage website content, optimize user experience, and handle online reputation management (ORM) efforts.•Internal Communication: Support internal communication initiatives to ensure seamless information flow across teams

Education

• Jaypee University of Information Technology

  Bachelor of Technology - BTech, Electronics and Communications Engineering

  2013 — 2017

• Institute of Management Studies (IMS) Ghaziabad - Business School

  Master of Business Administration - MBA, Marketing and International business

  2017 — 2019