Rahul Kumar Yadav
Key Accounts Manager - Modern Trade @Safari Industries | IIM Udaipur
- Role
- Key Account Sales Manager at Safari Industries India Ltd.
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Rahul Kumar Yadav
An MBA graduate with proven experience in managing Key Accounts in Modern Trade Retail |…
Experience
Key Account Sales Manager
May 2022 — Present · Mumbai, IN
Managed and owned growth roadmap for key modern trade accounts (DMart, Fashion Factory, Trent, Spencer’s, Style Bazaar - built annual account plans, led quarterly range reviews with buyers, & rolled out customized promotions contributing 25% to the channel revenue with a 12% CAGR over 3 years.• Achieved ₹105 Cr sell-out with 14% YOY growth, by SKU rationalization, new store expansion, aligning offers to footfall cycles, promotional calendar planning, margin growth & support, and strengthening vendor relationships.• Led collaborative JBPs with retail category heads, co-developing annual growth levers — including new SKU launches, secondary placement drives, & promotional tie-ups — unlocking 12% category growth YoY and ₹20 Cr+ incremental revenue.• Mapped high-potential untapped clusters using store-level sales data, negotiated new store listings and targeted in-store activation plans to drive shelf productivity— resulting in a 30% numeric distribution & 20% weighted distribution increase• Improved fill rates and on-shelf availability to 90% by driving tight coordination with supply chain, sourcing, branch sales team, and store operations; ensured timely replenishment and minimized OOS (out-of-stock) situations.• Leveraged sell-out data and stock rotation analysis to study store and SKU-wise performance further rationalizing assortment, resulting in an 18% drop in slow-moving inventory and freeing up shelf space for new launches and high-margin lines.• Negotiated annual visibility contracts, secured placements like atriums, end-caps, conducted regular audits with field teams — increasing share of shelves by up to 100% in select stores with anchor accounts and improving brand recall.• Orchestrated end-to-end launches of new products in chains, delivering >90% sell-through within the first quarter by securing prime shelf space, planning impactful launch promos, training brand promoters, field executives, & tracking weekly off-take.
Education
University of Delhi
Bachelor of Arts (B.A.), English honors
2013 — 2016
Indian Institute of Management Udaipur
Master of Business Administration - MBA, Marketing
2020 — 2022
Guru Gobind Singh Public School - India
Higher Secondary, science
2011 — 2012
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