Rahul Kumar
Assistant Manager Digital Marketing
- Role
- Assistant Manager at Organic India
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Rahul Kumar
I am a Digital Marketing Specialist with history of working with the startups and has…
Experience
Assistant Manager
Nov 2023 — Present · New Delhi, IN
Key Responsibilities:D2C Launch and Growth Expert: Strategize and execute data-driven D2C launches to maximize market penetration and customer acquisition. Develop and implement growth strategies tailored to the D2C market. Google Ads Management: Create, manage, and optimize Google Ads campaigns to achieve high ROI. Conduct keyword research, ad copy testing, and performance analysis. Meta Ads Optimization: Oversee Meta (Facebook and Instagram) ads, ensuring optimal targeting and engagement.Analyze campaign performance and adjust strategies to improve outcomes. Quick Commerce Channel Ads: Manage and optimize advertising on quick commerce platforms, including Blinkit, Big Basket, Zepto, 1mg, Flipkart, and Amazon. Tailor ad strategies to suit the unique dynamics of each platform. Budget Management:Handle an advertising budget of approximately ₹50 lakhs. Allocate funds efficiently across various channels to maximize impact. Revenue Generation: Achieve a significant revenue target, generating over ₹5.5 crores. Track and report on financial performance, making data-driven decisions to enhance profitability. Performance Analysis and Reporting: Monitor campaign metrics and KPIs, providing regular performance reports. Use analytics to refine strategies and drive continuous improvement.Achievements: Successfully launched multiple D2C campaigns, contributing to substantial revenue growth. Optimized ad spend to achieve a high return on investment across all platforms. Increased brand visibility and customer engagement through strategic digital marketing initiatives. By leveraging my expertise in digital marketing and data analysis, I drive growth and profitability for Organic India Pvt Ltd through effective advertising strategies and meticulous budget management.
Education
G.L.T Saraswati Bal Mandir Senior Secondary School
Secondary & Senior Secondary, Science
2009 — 2011
ACHARYA NARENDRA DEV COLLEGE , KAILARAS
Bsc, Physical Sciences
2011 — 2014
Lloyd Institute of Management & Technology
Master of Business Administration (M.B.A.), Marketing and International Business
2014 — 2016
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