Rahul Kumar

About Rahul Kumar

I’m a passionate performance marketer with 3 years of hands-on experience in scaling digital campaigns through data-driven strategies, deep analytics, and full-funnel performance planning.My expertise lies in building and executing high-conversion campaigns across industries like D2C, FMCG, Lead Generation, and IT services — with a sharp focus on profitability, user intent, and business objectives.Key highlights of my work include:Achieved up to 5X ROAS using structured paid media strategies on Meta and Google platformsIntegrated server-side tracking (Meta CAPI & GTM server containers) to optimize attribution and reduce data lossDesigned real-time performance dashboards to track KPIs like CAC, LTV, ROAS, and funnel drop-offsHelped early-stage brands build scalable performance frameworks from scratchWhether it’s acquiring high-quality leads for service businesses, scaling eCommerce brands, or generating B2B demand, I bring a data-first approach that’s backed by insights, not guesswork.Always open to collaborating with growth-focused teams, founders, and agencies who are serious about turning ad spend into results. Let’s connect — happy to chat about growth challenges or opportunities!

Experience

1. Digital Marketing Specialist

   Apnnaghar

   Jan 2023 — Present · Bengaluru, IN

   Successfully managed and optimized digital advertising campaigns across Google Ads, Facebook Ads, and other platforms, resulting in a 30% increase in ROI.Developed and implemented content marketing strategies that boosted organic website traffic by 50% over a 12-month period.Led cross-functional teams in the execution of email marketing campaigns that achieved an average open rate of 25% and a click-through rate of 10%.Conducted in-depth market research and competitor analysis to identify growth opportunities, resulting in a 20% increase in online sales. Tools Proficiency:I am well-versed in a wide range of digital marketing and analytics tools, including but not limited to: HubSpot Google Analytics SEMrush Ahrefs MailChimp Hootsuite

Education

• Veer Kunwar Singh University, Arrah

  B.sc physics, Science