Rahul Khatri
Media Analyst @ Target | Digital Marketing Channels Expert
- Role
- Media Analyst at Target
- Location
- Mysuru, KA, IN
- LinkedIn followers
- 500 followers
About Rahul Khatri
With a robust foundation in Mechanical Engineering from Vidyavardhaka College, my journey has evolved into a Media Analyst role at Target, where I drive omni-channel marketing strategies and optimize digital campaigns. My proficiency in leveraging data to boost return on ad spend (ROAS) for notable brands is reflected in managing over $40M in campaign budgets. Equipped with certifications in Yahoo DSP and Google Display Ads, I excel in identifying impactful optimization opportunities and translating campaign performance into actionable insights. Recognition as an Engagement Champion underscores my commitment to fostering collaboration and driving client success within my team.
Experience
Media Analyst
Jun 2023 — Present · Bengaluru, IN
Identifying and implementing optimization strategies holistically across the campaign channels; channels include Target.com, Trade Desk (Display, Mobile, Video), Social (FB/Pinterest/Snapchat) and Google Search- Evaluating campaign performance trends and creating additional incremental budget pitches to leverage campaign performance and boost ROAS- Worked with brands such as Coca Cola, Starbucks Cafe, Red Bull, Tropicana etc, within the F&B business accounting for more than $40M+ in total campaign budgets- Aligning with Media Planning team to translate patterns in campaign performance into future recommendations and ensuring all channels- Trained on effectively translating historical campaign performance into optimal media plans for future launches- Maintaining master dashboard for account health and weekly discussion with offshore partner as well as client teams
Education
Vidyavardhaka College of Engineering
Bachelor of Engineering (B.E.)
2008 — 2018
Skills
- Powerpoint
- Microsoft Powerpoint
- Cad
- Travel Agency
- Engineering
- English
- Microsoft Word
- Fluid Mechanics
- Amadeus Gds
- Public Speaking
- Management
- Project Management
- Mechanical Engineering
- Business Analysis
- Data Analysis
- Research
- Market Research
- Customer Service
- Worldspan
- Travel
- Customer Satisfaction
- Financial Analysis
- Microsoft Office
- Team Management
- Airline Reservations
- Ansys
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