Rahul Kedar

Experience

1. Demand Generation Manager

   Corteva Agriscience

   Dec 2023 — Present · Sangli, IN

   Strategic Planning:* In depth understanding of key brand strategies, making objective and develop an execution strategy Crop-wise, Product-wise, geography- wise in line with business plan * Develop and execute territory wise market development plans in consultation with sales lead * Identifying and developing new business opportunities in the region * Budget planning and progress monitoring on monthly basis # Demand Generation:* Devise Key strategies for liquidation and accountable for liquidation target achievements as per business plans * Planning and Implementing marketing programs in the region * Drive and participate in key DG activities like mega farmer meetings, harvest days, key influencer meetings and trade meetings in core market * Maintain updated key influencer information and provide details for central database update # Market Intelligence:* Develop understanding of competitive landscape and provide insights to leadership * Keep track of new product launches of competitors and provide strategic insights to leadership * Detailed customer profile in the region with in-depth understanding of customer * Detailed customer feedback, product positioning, market trends, key value drivers to be provided to leadership # Supervision:* Monitoring and providing guidance to MCs and MIEs for effective DG activities execution * Managing productivity, periodic assessment and evaluation of performance and ensure resource alignment as per plans * Ensure timely performance reviews of team, goal setting, Mid Year & Year End reviews* Identify training needs and ensure on job training to MCs and MIEs ( Technical / Job Skills)# Administrative and Reporting * DG Activity plan alignment with MA team * Periodic update of Crop-wise, Product- wise liquidation progress * keeping track of Customer complaints addressing them effectively* Monthly review, MA leadership, Resource recruitment, Planning activities, Budget reconciliation/ utilisation,

Skills

• Excellent Communications
• Team Management
• Agronomy
• Key Account Management
• Market Research
• Rural Marketing
• New Business Development
• Operations Management
• Energetic Team Player
• Mis
• Business Planning
• Marketing
• Business Development
• Supply Chain Management
• Agribusiness
• Agriculture
• Vegetables
• Market Analysis