Rahul Kathuria
A Marketing value chain expert with 15+ years of experience in integrated marketing | Brand Strategist | Content Marketing specialist
- Role
- Director at K.H. Rubber Private Ltd
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Rahul Kathuria
A Marketing Value Chain expert having 14+ years of experience in integrated marketing. Skilled in formulating strategies & handling 360-degree Advertising campaigns - Online & Offline Media I A passionate Brand Story Teller I Brand Solution & Content Marketing specialist – Localized & Standardized I Forte in Marketing Alliance, Partnership & Barters, Creating New IP’s | Media Planning & Buying I Spearheading Influencer Marketing – Entertainment & Political | Creating Youtube ChannelsOn the personal front, unwinds by listening to music, watching movies & indulging in outdoor sports
Experience
Director
Apr 2022 — Present · Haryana, IN
Overseeing a team of 50+ employees, comprising of both white collared & blue collared workforce, ensuring smooth operations & high productivity.2. Business Development- Spearheading the sales department. Managing P&L of 20cr +3. B2B Marketing - Listing on platforms like IndiaMart, TradeIndia & other B2B platform4. Website Management- co-ordinating with the agency, providing inputs for a better & smoother UX/UI experience.5. Events & Exhibitions- Participating in both domestic & overseas events. Taking care of brochure designing & printing, managing stall designing, follow up with leads to finally closing thr business dealings.6. B2C Marketing - Shooting of - mailers, Tele-calling, WhatsApp Marketing to reach out to potential customers. Working on Corporate AV. Production Planning- Planning day-to-day production, allocation of Jon\'s & responsibilities.8. Process Implementation- Implementation of ISO standards in the company & regulating other mandatory compliances set by OEMs & strictly ensuring Implementation of same at all levels.9. Gifting of mailers - Arranging for innovative & engaging corporate gifts around the festive period.10. Operation Management- Workforce recruitment, salary distribution, managing petty expenses. Arranging for training & development of the workforce at regular intervals. Purchasing of various raw materials & negotiations with vendors.12. Capex decisions, expansion of plant & machinery.
Education
Delhi University
Bachelor of Commerce (B.Com.), Business, Management, Marketing, and Related Support Services
2004 — 2007
Jagan Institute Of Management Studies(JIMS Rohini)
Master of Business Administration (M.B.A.), Marketing and International Marketing
2008 — 2010
Green Fields School
Commerce, Commerce
2002 — 2004
Jagan Institute Of Management Studies(JIMS Rohini)
Bachelor of Business Administration (B.B.A.), Marketing
2004 — 2007
Skills
- Leadership
- Marketing Communications
- Corporate Communications
- Customer Relationship Management (Crm)
- Market Research
- Marketing
- Crm
- Sales
- Media Planning
- Business Planning
- Operations Management
- Management
- Advertising
- Negotiation
- Marketing Management
- Email Marketing
- Social Media Marketing
- Account Management
- Customer Service
- Business Analysis
- Media Buying
- Key Account Management
- Project Planning
- Team Management
- Competitive Analysis
- Business Development
- Social Media
- Business Strategy
- Strategy
- Brand Management
- Customer Relations
- Marketing Strategy
- New Business Development
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