Rahul Jaiswal

About Rahul Jaiswal

Currently, at Microsoft Advertising, as a client director for its programmatic ad product for publishers (Microsoft Monetize), leading the entire SEA region- Ex-Head of Ad Monetization Partnerships and Revenue at CRED- 13+ years in business development, revenue, marketing, monetization, strategy & operations, across eCommerce (CRED, OnlineSales, Myntra), media (Star TV, Dentsu), and management consulting with Fortune clients across Europe, UK & North America.

Experience

1. Client Director - Microsoft Advertising (Apac)

   Microsoft

   Sep 2024 — Present

   Sole lead for the entire SEA business (50+ clients) across 6 countries for Programmatic Publisher Partners (CTV, Gaming, News & Networks, et al) Conducted strategic analyses for new growth areas in APAC, and activated field sales across JAPAC - driving demand for international supply is up xx% FY25 YoY; international demand for local supply is up xx% FY25 YoY Developed a framework to screen new partners for supply quality (minimizing IVT), and select basis our key in-demand areas (e.g. Gaming & CTV) Led an international demand-gen program for JAPAC – to ingest always-on deals into MS Media Marketplace and evangelize platform to SEA bidders Led a x-functional program team (Data Sciences, Client Solutions, & Demand-Side Platform) to assess impact of Identity (ID) solutions on RPMs

Education

• University of Mumbai

  Bachelor of Engineering, Computer Science

• Indian School of Business

  Master of Business Administration - MBA, Marketing & Strategy

Skills

• Market Entry
• Management Consulting
• Business Analysis
• Business Strategy
• Business Transformation
• Strategic Consulting
• Business Process Re-Engineering
• Strategy
• Analysis
• Business Intelligence
• Management
• Team Management
• Consulting
• Project Management
• Market Research