Rahul Gupta

Brand Manager | Marketing and Communication| | Ex-HT Media |

Role
Brand Manager at Brick & Bolt
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Rahul Gupta

Strategic Brand Marketing Leader with 5+ years of experience across Media, FMCD, and Tech-enabled Construction. Expert in building high-impact brands, driving GTM strategies, and executing data-led 360° campaigns that accelerate consumer engagement and brand equity. Known for energizing marketing efforts through innovative brand strategies, digital transformation initiatives, and performance-driven approaches to deliver scalable growth in competitive markets.Performance-driven Brand Marketing & Communications Leader with cross industry experience across Media, FMCD, and Tech-enabled Construction.Proven track record in brand strategy and repositioning, driving 20% GMV growth and supporting ₹8 Cr average monthly revenue.Recognized for scaling social media communities from 20K to 165K+ followers and generating 1M+ cumulative eyeballs across branded content IPs.Strong expertise in customer lifecycle marketing, having executed 250+ omnichannel campaigns across Meta, Google, WhatsApp, SMS, Email & IVR, significantly improving qualified lead generation.Trusted partner to CXOs and senior stakeholders, aligning marketing initiatives with organizational vision, business growth, and sales objectives.Trusted team leader, experienced in managing cross-functional teams and agency partners to deliver high-impact marketing and branding campaigns.Expert in large-scale event marketing & IP-led activations, delivering 500M+ impressions, ₹2Cr+ PR value, and 90K+ footfall through flagship properties such as DIDAC, The Burrah Project, Bounce Back Bharat & more.

Experience

  1. Brand Manager

    Brick & Bolt

    Apr 2025 — Present · Bengaluru, IN

    Leading and managing a team of 8 while coordinating with multiple agencies, successfully reducing the turnaround time (TAT) from 5 days to 2 days- Led omnichannel campaigns across Meta, Google, WhatsApp, RCS, SMS, email, and IVR during festive seasons and BAU days, driving a 20% increase in GMV- Leading PR strategy, securing 75+ media coverages monthly while ensuring consistent brand messaging- Revamped key website pages (Cost Estimator, News, FAQs, landing pages), driving a 150% increase in organic traffic- Executed impactful BTL campaigns (radio, OOH, print ads), enhancing brand visibility and engagement, leading to an increase in brand visibility by 21%- Developed and redesigned different brochures and catalogues for customers & construction partners, improving clarity and operational excellence - Planned and curated over 250 campaigns targeting various USPs, significantly increasing lead generation- Planned and executed multiple webinars for customers and channel partners registrations) and led influencer marketing initiatives to expand brand reach & engagement- Planned and executed short- and long-form social media strategies, driving a 50% increase in followers and subscribers

Education

  • St.joseph's high School

    10th, General

    2002 — 2011

  • Ishan International Public School

    12th, PCM

    2011 — 2013

  • ITM Group of Institutions

    MBA - Master of Business Administration, Marketing/Marketing Management, General

    2018 — 2020

  • Acharya

    Bachelor of Engineering - BE, Mechanical Engineering

    2013 — 2017

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Rahul Gupta — Brand Manager at Brick & Bolt in Bengaluru, KA, IN | Unifers