Rahul Gupta
Transforming Data into Strategic Insights | Manager at TransUnion | Specializing in MMM & Advanced Analytics
- Role
- Manager - Marketing Measurement Solutions at TransUnion
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Rahul Gupta
Marketing Effectiveness Specialist with a decade rich industry experience in Marketing Science. Consulting spanning various sectors like FMCG, Automobile, QSR, Retail, etc providing different data-driven solutions for better decision-making. In my current role, I lead a team of Data Analysts in providing strategic insights for increasing the top line to our stakeholders and improving repeat business.I am skilled at techniques like Market Mix Model, Trend Analysis, Attribution Model/Cross Channel Attribution/Key Driver Analysis, Forecasting, Competitor analysis, Visualization, Sentiment Analysis, Text Analytics, and classification.My career objective is to work in a challenging environment, honing my analytical skills while helping the organization realize its goals.
Experience
Manager - Marketing Measurement Solutions
Jan 2025 — Present · Mumbai, IN
Education
SIES College of Arts, Science & Commerce SION(W)
Bachelor's degree, Statistics
2011 — 2014
University of Mumbai
Master's degree, Statistics
2014 — 2016
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