Rahul Datta

Brand Manager @Mobile Premier League Mpl

IN

Working for an online gaming brand (~$1.5 BN annual revenue), my role is to build the mother brand and solve for the branding and business requirements for the categories of Real Money Games and Fantasy. This entails:o Brand Communications & Media Distribution – - Working on the brand positioning through key campaigns planned on different media (ATL / Digital / BTL) to create a stand-out imagery and high recall - MPL is currently the second largest searched brand after Dream 11 - Contributed to conceptualization of the first-ever gaming IP - Great Indian Gaming Festivalo Market Understanding – - Gather consumer insights from both brand & competition, category growth patterns through regular research / interaction with focus groups and competition product users - Scaling up Business by leveraging key opportunities like IPL, other sport events - Hands on experience with tools like Apps flyer, clever tap, etc. for understanding the TAM universe and growth opportunitieso Product Initiatives & Marketing – - Focusing on User-driven approach, used consumer insights to enhance product features that appeals to the TG - Was able to recommend & implement 2 new features within 6 months of joiningo Operations and Reporting – - Monitoring Daily business numbers and generating timely interventions through planned marketing efforts - Collaborate with sales and growth marketing teams to forecast revenue on a rolling 15-day cycle - Lead internal SCRUMS to ensure alignment, information sharing & organized task execution between departments

INDUS BUSINESS ACADEMY - IBA, BANGALORE

PGPM, Marketing & IT

Indian Business Academy

PGPM, marketing & IT