Rahul Datta
Brand Marketing | Media Strategy | Product Marketing | E-commerce
- Role
- Brand Manager at Mobile Premier League Mpl
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rahul Datta
Omni-Channel Media Strategy, Managed E-Commerce, Product Marketing, Brand Partnerships…
Experience
Brand Manager
Sep 2021 — Present · IN
Working for an online gaming brand (~$1.5 BN annual revenue), my role is to build the mother brand and solve for the branding and business requirements for the categories of Real Money Games and Fantasy. This entails:o Brand Communications & Media Distribution – - Working on the brand positioning through key campaigns planned on different media (ATL / Digital / BTL) to create a stand-out imagery and high recall - MPL is currently the second largest searched brand after Dream 11 - Contributed to conceptualization of the first-ever gaming IP - Great Indian Gaming Festivalo Market Understanding – - Gather consumer insights from both brand & competition, category growth patterns through regular research / interaction with focus groups and competition product users - Scaling up Business by leveraging key opportunities like IPL, other sport events - Hands on experience with tools like Apps flyer, clever tap, etc. for understanding the TAM universe and growth opportunitieso Product Initiatives & Marketing – - Focusing on User-driven approach, used consumer insights to enhance product features that appeals to the TG - Was able to recommend & implement 2 new features within 6 months of joiningo Operations and Reporting – - Monitoring Daily business numbers and generating timely interventions through planned marketing efforts - Collaborate with sales and growth marketing teams to forecast revenue on a rolling 15-day cycle - Lead internal SCRUMS to ensure alignment, information sharing & organized task execution between departments
Education
INDUS BUSINESS ACADEMY - IBA, BANGALORE
PGPM, Marketing & IT
2008 — 2010
Indian Business Academy
PGPM, marketing & IT
2008 — 2010
Skills
- Key Account Management
- Market Research
- Team Management
- Marketing
- Business Development
- Digital Marketing
- Online Advertising
- Account Management
- Brand Management
- Secondary Research
- Sourcing
- Lead Generation
- Crm
- Media Planning
- Sales Operations
- Talent Acquisition
- Digital Media
- Sales
- Competitive Analysis
- New Business Development
- Recruiting
- Advertising
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