Rahul Charan
Sr. Marketing Analyst - Machine Learning || Python || SQL || Google Analytics || Metabase || PowerBI
- Role
- Senior Marketing Analyst at NoBroker.com
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rahul Charan
o Analytics Leader with overall experience of 10+ years including nearly 5 years in data…
Experience
Senior Marketing Analyst
Mar 2023 — Present · Bengaluru, IN
o Automation of SEO Pages: Automated SEO page creation by developing keyword clustering using OpenAI API, enhancing search optimization o Conversion Rate Optimization: Led funnel optimization using Google Analytics event tracking to uncover drop-off points and recommended key UI changes to improve user engagement.o Cross Selling: Applied machine learning algorithms to boost cross-selling initiatives, increasing leads by 8%-30% across multiple services.o Customer Retention: Improved repeat rate by 20% and ROI by 35% through ML-driven user behaviour analysis and targeted communication strategies in coordination with CRM team.o Process Optimization: Predictive Modelling to identify cohort for calling process and WhatsApp campaigns increasing leads conversion by 30%.o Recommendation System: Designed a system to enhance traffic-to-interaction funnel, increasing plan subscriptions for rental properties.o Time Series Analysis: Built SARIMA models to evaluate impact of budget cuts across cities.o Campaign Optimization: Monitored campaign performance, identified underperforming campaigns for closure, optimizing marketing budget allocation through data-driven insights and keyword analysiso Data Analytics: Developed and automated dashboards and reports using Metabase, Kibana, Power BI, and Google Analytics to streamline decision-making and enhance marketing funnel performance. Leveraged Power BI for demand-supply analysis and efficient resource allocation.o A/B Testing: A/B testing on WhatsApp campaign copy to identify the most engaging messaging, increasing CTR from ~3.5% to ~5.5%o Sentiment Analysis: Sentiment Analysis helped in leads to conversion funnel improvement for various services.
Education
Indian Institute of Technology, Guwahati
Bachelor of Technology - BTech, Biotechnology
2005 — 2009
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