Rahul Chand

About Rahul Chand

Results oriented marketing executive with over 25 years of progressive experience at Northeast, 1-800-Flowers.com, Inc. and Direct Brands, Inc. Specialist in leveraging digital channels to acquire new customers and using life-cycle marketing & personalized user experiences to generate higher customer life time value. Outstanding analytical, team building, and communication skills.Featured speaker at Merkle\'s 2015 Performance Marketing Executive Summit on the topic of \"Building Customer Loyalty 1-800-Flowers: An Integrated Multi-Brand Strategy\" and at Loyalty Expo 2016 on the topic of \"Leveraging Multi-Brand Customers to Drive Higher Life Time Value with 1-800-Flowers\". Currently a member of the Behave Council, the Bounce Exchange Product Advisory Board that is focused on transforming the retail marketing landscape.

Experience

1. Vice President Marketing

   AAA Northeast

   Mar 2019 — Present · Garden City, NY, US

   Responsible for the growth marketing function for Northeast for all business units (Membership, Insurance, Travel, Financial Services, Visa, etc.). Leading a team of over 60 to drive double digital top line revenue growth, while maintaining a flat marketing budget for four consective years.

Education

• Baruch College

  BBA, Operations Management

  1996 — 2000

• Fordham Gabelli School of Business

  MBA, Marketing Management and E-Business

  2006 — 2009

Skills

• Start-Ups
• Digital Media
• Segmentation
• Strategic Planning
• Web Analytics
• Integrated Marketing
• Analytics
• Online Marketing
• Omniture
• Email Marketing
• Sem
• Multi-Channel Marketing
• Business Development
• Digital Marketing
• Management
• Strategy
• E-Commerce
• Crm
• Cross-Functional Team Leadership
• Budgets
• Customer Acquisition
• Direct Mail
• Online Advertising
• Retention Marketing
• Strategic Partnerships
• Digital Strategy
• Loyalty Marketing
• Direct Marketing
• Product Marketing
• Database Marketing
• Marketing
• New Business Development
• Forecasting