Rahul Biswas

Role: Group Head at Lyxel&Flamingo (L&F)
Location: Gurugram, HR, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

Experience

Group Head
Lyxel&Flamingo (L&F)
Apr 2025 — Present · Gurugram, IN

Education

Savitribai Phule Pune University
Bachelor of Commerce - BCom
2008
INDUS BUSINESS ACADEMY - IBA, BANGALORE
Post Graduate Program in Management, Marketing
2009 — 2011

Skills

Analytics
Business Strategy
Online Advertising
Analysis
Lead Generation
Vendor Management
New Business Development
Brand Management
Marketing Strategy
Business Development
Digital Marketing
Sourcing
Networking
Crm
Management
Team Building
Competitive Analysis
Negotiation
Marketing Management
Product Marketing
Product Management
Market Research
Leadership
Key Account Management
Strategy
E-Commerce
Team Management
Online Marketing
Marketing
Retail
Data Analysis
Sales

Contact information

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Work email
•••••@lyxelandflamingo.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Lyxel&Flamingo (L&F)

Advertising Services · 679 employees · Founded 2015 · Gurugram, Haryana, India

Most agencies choose between creativity and data. Lyxel&Flamingo was built so brands never have to. We are India's full-stack creative and marketing partner to 350+ brands – where the instinct of a storyteller and the rigour of a data scientist sit at the same table on every brief. We call it the dual brain. The right brain is where brand outcomes are built through creative means. Brand strategy and identity. Mainline and digital communication. Brand films, corporate films, content production across formats. Employer brand and culture narratives. Every brief begins with what the brand needs to achieve in the market and works backward to the work that gets it there. Human judgement, category data, and AI capability all inform what gets made and why. The left brain makes the right brain accountable. Performance marketing. D2C commerce on Shopify Plus and custom-build environments. Marketplace strategy across Amazon, Myntra, Flipkart, Blinkit, Zepto, and e-pharmacy platforms. Technical SEO, hyperlocal search, and GEO – the practice of building brands to be cited inside AI-generated answers, not just ranked on search. Underneath all of it: four proprietary AI tools – Crux, Weavr, 1GMB, and Imagiv – built in-house because the tools we needed didn't exist. 650+ team. 5 offices across 3 countries. $250M+ media managed. Highest-tier partnerships with Google, Meta, Amazon, Flipkart, and Shopify Plus. One agency. No handoffs. No excuses.

lyxelandflamingo.com

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Experience

Group Head

Education

Savitribai Phule Pune University

INDUS BUSINESS ACADEMY - IBA, BANGALORE

Skills

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