Rahul Bist
Product Marketing - Amkette | MDI PGDM’24 | VIT Vellore B.Tech’22
- Role
- Product Marketing Executive at Amkette Evofox
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Rahul Bist
Growth Lead | Product & Performance Marketing | Go-To-Market Strategy | E-commerce…
Experience
Product Marketing Executive
May 2024 — Present · New Delhi, IN
As a Product Marketing Executive, I lead end-to-end Go-to-Market strategies for new product launches across major e-commerce platforms, including Amazon and Flipkart, and our own website. I collaborate closely with product development, graphic design, and external vendors to create compelling, optimized listings that drive customer engagement and sales. My responsibilities also include post-launch campaign management, where I leverage keyword research and ASIN targeting to boost product visibility and performance.As a team lead, I now supervise the entire product readiness pipeline, ensuring timely coordination between cross-functional teams and vendors. Additionally, I oversee the production of both in-house and outsourced product videos and digital content, ensuring our marketing assets are aligned with consumer insights and platform trends.In addition to overseeing product introductions, I conduct comprehensive Product Strategy Reviews (PSR) for underperforming items, identifying improvement areas and implementing actionable strategies for enhanced market performance. My role includes coordinating both in-house and vendor-produced video content to effectively showcase product features, which strengthens our marketing assets and customer outreach efforts.This role has allowed me to gain hands-on experience in product management, performance marketing, digital marketing, and analytics, building a strong foundation for future growth in product marketing and e-commerce strategy.
Education
Management Development Institute Murshidabad
Post Graduate Diploma in Management (PGDM)
2022 — 2024
Vellore Institute of Technology
Bachelor of Technology - BTech
2018 — 2022
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