Rahul B.

About Rahul B.

Leveraging analytics experience to build advanced predictive systems and scalable data science solutions.Analytics Professional with 6.5+ years of experience across FinTech and E-commerce, specializing in Marketing Analytics, Funnel Optimization, Revenue Forecasting, Business Projections, and Data Automation. Currently leading data strategy for digital marketing initiatives at PolicyBazaar (PB Fintech Ltd.), driving measurable growth through advanced analytics, predictive modeling, and performance optimization.Technical expertise includes Python (Pandas, NumPy, Scikit-learn), SQL/NoSQL, AWS, Google Analytics, Advanced Excel, Business Intelligence, and Data Visualization.Designed and implemented automated data pipelines, KPI dashboards, and BI solutions using Python, SQL, and AWS QuickSight, reducing manual reporting effort by 70% and accelerating decision-making by 30%. Led end-to-end funnel analytics, conversion rate optimization (CRO), cohort analysis, attribution modeling, and customer segmentation, improving conversion rates by 15%, increasing campaign ROI by 20%+, and reducing Customer Acquisition Cost (CAC) by 12%.Built revenue forecasting and business projection models achieving 92–95% forecast accuracy, enabling data-driven annual planning and growth strategy. Strong foundation in Predictive Modeling, Machine Learning fundamentals, Exploratory Data Analysis (EDA), Feature Engineering, and Statistical Analysis, with hands-on experience translating business problems into scalable analytical solutions.Recognitions:Honoured for Overall Contribution – PolicyBazaar, Q4 2024Star of the Quarter – Q1 & Q4 2022Rising Star – Q1 2020Star Team of the Quarter – Q1 2021 & Q3 2022Completed Social Entrepreneurial Fellowship – Yes Foundation (CSR arm of Yes Bank)Co-authored 2 research papers published in Springer (Machine Learning & Cryptography)Winner Case-o-Mania Synergy’18, Annual Business case study competition, Delhi School of Economics University of DelhiCompleted 6 10 KM races in Marathon events Awarded “The Orator” at GraduationLead Actor in ‘Idgaah’ staged during Commonwealth Games (Jashn-e-Dilli, Urdu Academy)

Experience

1. Analytics Lead

   Policybazaar.com

   Apr 2024 — Present · Gurugram, IN

   Core Focus: Marketing Analytics | Funnel Optimization | Forecasting | Automation | Predictive ModelingLead data strategy for digital marketing and growth initiatives across acquisition and retention funnels.Designed automated data pipelines and BI dashboards using Python, SQL, and AWS QuickSight, reducing manual reporting effort by 70% and improving decision turnaround time by 30%.Led end-to-end funnel diagnostics, CRO, attribution modeling, cohort analysis, and customer segmentation, improving conversion rates by 15% and campaign ROI by 20%+, while reducing CAC by 12%.Built revenue forecasting and business projection models with 92–95% accuracy, supporting annual planning and growth strategy.Applied predictive analytics and statistical modeling techniques to optimize budget allocation and performance marketing strategy.Mentored analytics team members and established scalable reporting and automation frameworks.Recognitions:Honoured by Mr. Sarbvir Singh, CEO PB Fintech & Mr. Vivek Jain, CBO Life Insurance for distinguished performance.Awarded by Mr. Sai Narayan CMO Policybazaar for contribution in quality data driven Marketing analytics.

Education

• Guru Gobind Singh Indraprastha University

  Bachelor of Technology - BTech

  2015 — 2019

Skills

• Android Development
• Data Analysis
• Html
• Management Consulting
• Machine Learning
• Entrepreneurship
• Python
• Leadership
• Statistical Modeling
• R
• Cascading Style Sheets (Css)
• Market Research
• Business Development
• Java
• Project Management
• Data Structures
• Advance Sql
• Public Speaking
• Microsoft Excel
• Change Management
• C++
• Javascript
• Business Strategy