Rahul Basu

About Rahul Basu

Senior Manager of Digital Marketing | SAP Partner Marketing | Ingold SolutionsAs a Senior Manager of Digital Marketing at Ingold Solutions, I bring over 14 years of experience in driving high-performance, ROI-driven digital marketing strategies for clients across diverse industries. I specialize in managing end-to-end digital marketing campaigns, ensuring seamless execution and measurable results.Key Responsibilities & Achievements: Managing 360° of Digital Marketing Campaigns: Overseeing the strategy, execution, and optimization of comprehensive marketing campaigns across various channels, including SEO, PPC (Google Ads, Meta), and email marketing. Generating 4X ROI through Integrated Campaigns: Delivering exceptional results by optimizing digital marketing efforts to achieve 4X returns on investment. Managing Lead Generation & Nurturing Campaigns: Driving lead generation and nurturing strategies that result in increased lead quality and long-term business growth. Handling Entire Digital Marketing Operations: Overseeing all aspects of digital marketing operations, ensuring cohesive strategy and flawless execution aligned with business goals. Managing SEO Campaigns & Clients: Leading SEO campaigns from strategy through execution, managing multiple client accounts and consistently delivering top-tier results. Managing PPC Campaigns (Google Ads & Meta): Running high-converting PPC campaigns, leveraging data-driven strategies to generate 4X revenue growth.I am passionate about leveraging digital marketing to create meaningful connections between brands and their audiences. My leadership and ability to collaborate cross-functionally with teams and clients have been key to consistently achieving outstanding results.Certifications in Google Tag Manager Fundamentals, Google Analytics for Power Users, and Advanced Google Analytics further enhance my expertise and keep me at the cutting edge of the digital marketing landscape.

Experience

1. Senior Manager of Digital Marketing

   Ingold Solutions Private Limited

   Mar 2024 — Present · Kolkata, IN

   Client communication- Responsible for managing digital marketing clients, providing strategic proposals, addressing concerns via Email, Microsoft Teams, and Skype. Establishing the brand\'s online presence across channels, maximizing ROI through data-driven strategies.Managing digital marketing campaigns- Responsible for managing data-driven digital marketing campaigs, maximizing brand awareness and ROI. Skilled in strategizing, developing, and overseeing interactive campaigns. Proficient in leading dedicated teams.Social Media Campaigns - Orchestrating compelling social media campaigns across diverse platforms, fueling brand visibility, maximizing ROI, and fostering meaningful engagement. Spearheading end-to-end strategy development and meticulous execution.Google Ads Campaigns – Masterfully manage and optimize diverse Google Ads campaigns, spanning search, display, YouTube video, Gmail, and shopping. Craft strategic, laser-focused campaigns to maximize client ROI.Managing Newsletter Campaigns – Crafting robust email campaigns tailored to customer interactions, driving exceptional customer retention rates of over 50% for B2B and B2C clients. Leveraging platforms like MailChimp for impactful results.Managing SEO Campaigns – Proficiently manage and execute client SEO campaigns, utilizing up-to-date expertise in SEO and Google trends. Drive successful high-traffic campaigns, achieving top rankings for long-tail keywords.Project Management - Professionally oversee digital marketing teams using project management platforms such as Asana and Trello. Extensive experience in effectively managing projects and resources on these platforms.Print Media Management: Comprehensive oversight of 360-degree marketing campaigns, including strategic offline marketing initiatives. Collaborate closely with the creative design team to develop impactful marketing materials, such as flyers and brochures, ensuring alignment with brand objectives and campaign goals.

Education

• Bengal College of Engineering and Technology (BCET), Durgapur

  B.Tech, computer science and enginnering

  2005 — 2009

• Kendriya Vidyalaya

  Pure Science