Rahul Ashok

About Rahul Ashok

I have 8+ years of experience working across consumer, D2C, EdTech, and agency businesses, primarily focused on growth and GTM once businesses move beyond early traction.I work on growth and GTM for consumer businesses when the problems get real - real budgets, real expectations, real trade-offs.At Osmo, I was part of the team scaling the business globally across the US, UK, and EMEA. I worked on growth and creative strategy, managing $20M+ in annual acquisition spend and figuring out how performance marketing, creators, and content could actually work together at scale. That included building creator programs, improving CAC efficiency, and working on campaigns that ranged from everyday performance creative to collaborations with A-list Hollywood celebs like LeVar Burton, Kevin Hart, Jessica Alba, and Neil Patrick Harris.What mattered most there wasn’t the spend or the names - it was learning where growth really came from. Some bets worked, some didn’t, and over time that turned into clearer judgment around positioning, sequencing launches, and knowing when not to push harder.At Chamelo, my role is closer to end-to-end ownership. I work on GTM and growth, helping shape how products are positioned, launched, and scaled. That includes managing six-figure monthly budgets, improving ROAS and CAC, and leading product launches.I’m not particularly interested in hacks or constant motion. I like problems where the answer isn’t obvious, the constraints are real, and good judgment matters more than activity.

Experience

1. Director - Growth Marketing

   Chamelo

   Jan 2025 — Present · Bengaluru, IN

Education

• Udacity

  Nanodegree, Digital Marketing

• Stanford Continuing Studies

  Crash Course in AI, Artificial Intelligence

• The Oxford Senior Secondary School

  AISSE & AISSCE

• Indian Institute of Management Bangalore

  Master of Business Administration - MBA, Business Administration and Management, General

• SJBIT

  Bachelor of Engineering (B.E.), Mechanical Engineering

Skills

• Event Management
• Digital Marketing
• Html
• Powerpoint
• Microsoft Excel
• Microsoft Office
• Email Marketing
• Blogging
• Web Content Writing
• C++
• Content Writing
• Public Speaking
• Microsoft Word
• Search Engine Optimization (SEO)
• Google Analytics
• Social Media Marketing