Rahul Apte
Product Marketing Manager @Tata Consultancy Services
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WORK HISTORY
Product Marketing Manager @Tata Consultancy Services
London, GB
Leading product marketing for AIOps suite (AI for IT Operations) across the UK, Ireland, and Europe, driving revenue growth beyond £100 million.• Product Marketing: Identified market segments, developed positioning and messaging frameworks, built marketing and sales enablement collateral. Successfully launched 3 new products and releases for existing products.• Demand Generation Campaign: Launched several targeted campaigns for key UK/EU accounts utilizing LinkedIn, content marketing, SEO and email nurture programs, generating high value MQLs and increasing web traffic.• Sales Enablement: Conducted several sales workshops/quarter, equipped SDRs with market insights, competitive battle cards, and tailored messaging to accelerate pipeline conversion.• Analyst Relations: Led industry analyst engagements, consistently securing leadership positions in Gartner MQ, Forrester Wave, Omdia Universe and multiple G2 badges.• Event & Vendor Management: Managed key industry events, including Gartner IOCS (London), customer advisory boards, and UK/ EU user summits, increasing brand visibility and adding new leads every quarter.• Thought Leadership: Published whitepapers, PoV assets and authored 15+ blogs, hosted and presented in webinars, leading to net new subscribers, qualified leads, asset download requests and new demo requests.
EDUCATION
P.E.S.Modern College of Engineering, Pune
BE, Computers
Department of Management Sciences, University of Pune
Master of Business Administration (MBA), Marketing
ABOUT RAHUL APTE
Product positioning, messaging, launch, and marketing • Go-to-Market (GTM) Strategy…
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