Rahim Kaba

Vice President Analyst @Gartner

Montreal, QC, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2025 — Present

Vice President Analyst @Gartner

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Montreal, QC, CA

EDUCATION

2011 — 2013

EuroMBA Consortium

Master of Business Administration (M.B.A.)

2018 — 2018

McGill University - Desautels Faculty of Management

McGill Executive Leadership Experience (MELE)

1998 — 2003

University of Waterloo

Bachelor of Science (B.Sc.)

SKILLS

Turnaround StrategyMessagingProduct MarketingBox.netSalesforce.comSales EnablementDemand GenerationRegulated IndustryE-SignatureGovernmentProduct ManagementBankingCloud ComputingSaasSharepointSoftware as a Service (Saas)Win-Loss AnalysisCustomer InsightCross-Functional Team LeadershipMarketing StrategyBloggingLead GenerationProperty & Casualty InsuranceBlockchainMicrosoft CrmContent MarketingProject ManagementBuyer PersonasCompetitive AnalysisCustomer ExperienceGo-to-Market StrategyDigital TransformationMarketing CommunicationsStrategic PlanningProduct LaunchB2b Marketing

ABOUT RAHIM KABA

At Gartner, we guide the leaders who shape the world. I’ve spent 20+ years in product marketing and leadership roles at B2B software and tech companies. Now, as a Gartner analyst, I help product marketing teams nail their go-to-market (GTM) strategies so they can grow faster, outpace the competition, and deliver real value to their customers. My core research explores how product marketing teams can drive impact through strategic GTM orchestration, cross-functional alignment, and the practical adoption of AI. I focus on competitive and market intelligence (I\'m the lead author of Gartner\'s inaugural MQ), building and scaling high-performing PMM teams, and operationalizing new product introductions and launches. I’m passionate about helping PMM teams influence product strategy, demonstrate their value with the right metrics, enable sales with actionable insights, and implement innovative approaches to customer research and message testing. Outside of work, you’ll find me at my local CrossFit box or traveling when my schedule allows. Favorite quote: “Every day is a competition. Be better than yesterday.”

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Rahim Kaba — Vice President Analyst at Gartner in Montreal, QC, CA | Unifers