Rahima Dhanani

Organic Marketing and Content Lead, Emea @Google

London, GB

Responsibilities include:• Online Marketing - B2B and B2C, retention and acquisition • Content Strategy for EMEA• Managing the creation, editing, syndication and SEO optimised performance of Content• Project Management - leading, managing and controlling the Content Stream• Leading content marketing strategy globally to attract qualified target audience and to reach users at all phases of the customer journey to increase customers engagements • Developing tailored content strategy per market / product / persona across EMEA• Managing editorial teams for content production and to ensure content is reaching its optimal reach potential• Responsible for user testing and feedback for site navigation and UX• Driving consistency of content across marketing channels and ensuring cohesive multi-channel campaigns• Keeping pace with and digital marketing developments and develop new approaches, strategies, and best practices as needed• Involved in Data Analysis and Data Science

University of Warwick - Warwick Business School

Master of Science (MSc), Public Management

Aston University

Bachelor of Science - BS, Public Policy & Management and Business Administration