Mirza Rahim Baig
Team Lead - Product Analytics @Zalando
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WORK HISTORY
Team Lead - Product Analytics @Zalando
I lead Product Analytics for Zalando Marketing Services, and with the team, work with product and business teams alike to create value from data. We - help improve the ad experience for the partner and the shopper - identify and size problems and quantify impact of product solutions - own product health review and measurement process including its KPIs definition: identifying pitfalls and driving solutions - provide insights and recommendations to improve the auctioning process and bidding algorithm - optimize the ad platform We do so by most commonly performing A/B testing, Causal Analysis, Predictive modeling and using effective Data storytelling to drive impact.
EDUCATION
Birla Institute of Technology and Science, Pilani
B.E (Hons.), Electronics & Instrumentation
Liverpool John Moores University
Master's degree, Data Science
SKILLS
ABOUT MIRZA RAHIM BAIG
AI Educator & Corporate Trainer. 3x Author. Speaker. AI Expert. Startup mentor. 15…
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