Rahil Shaikh

About Rahil Shaikh

As a seasoned marketing professional with over 14 years of experience, I excel at optimizing marketing spends and driving ROI growth through strategic ATL, BTL, and collaboration initiatives. With a proven track record in brand management, marketing campaigns, public relations, social media, sales promotion, retail marketing, and merchandising, I bring a unique blend of creativity, innovation, and leadership skills to the table. My passion is to deliver forward-thinking marketing strategies that drive continuous business performance improvement and inspire high-performing teams

Experience

1. Key Account Manager

   Croma

   Jun 2016 — Present · Mumbai, IN

   My role oversees all aspects of marketing and strategy, driving business growth and market presence through effective advertising proposals, co-branding initiatives, and retail promotional activities. The position involves managing in-store and catchment visibility processes, conducting market research to identify expansion opportunities, and analyzing competitors and market trends to stay ahead in large format retail and modern trade.The role also focuses on business development and client management, identifying new accounts, developing pricing strategies, and collaborating with cross-functional teams for marketing campaign planning and execution. Additionally, the position ensures effective in-store promotion, brand representation, and sales optimization.From a financial perspective, the role involves forecasting, inventory management, and ensuring optimal stock availability. The position also includes coordinating monthly rentals, preparing and monitoring MIS reports, and ensuring compliance with company policies and regulations.Overall, this role requires a strategic and results-driven approach to marketing, business development, and financial management, with a focus on driving growth, profitability, and market presence.

Education

• Rizvi Institute Of Management Studies and Research

  Participated in Green belt workshop on Six Sigma

  2015 — 2015

• Rizvi Institute Of Management Studies and Research

  Master of Business Administration (M.B.A.)

  2014 — 2016