Rahila Manzoor
Marketing Automation Lead @Thoughtworks
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WORK HISTORY
Marketing Automation Lead @Thoughtworks
Marketing Technology Business Analyst | Martech Strategist | AI-Enabler | Agile Advocate | Program ManagerI specialize in bridging the gap between business and technology to deliver scalable, AI-powered marketing solutions. With hands-on experience in tools like Marketo, Demandbase, Salesforce, and Adobe Workfront, I drive Martech transformation programs that improve marketing operations and deliver measurable value.Lately, I’ve been focused on integrating AI into key areas—from lead scoring models and buyer intent signals to intelligent campaign triggers and seller enablement agents. This includes building dynamic interest-based prioritization frameworks and embedding AI into dashboards for faster, data-driven decisions.I partner with global stakeholders across marketing, sales, and analytics to define strategies, gather requirements, and deliver iterative value using agile frameworks. I’m passionate about aligning Martech investments to business goals—unlocking efficiency, visibility, and growth.
EDUCATION
Patna University
BA (HONS), ENGLISH LITERATURE
ST.JOSEPH,S CONVENT HIGH SCHOOL
10TH & 12TH ICSE, ICSE
Jamia Hamdard
MBA, MARKETING & HR
SKILLS
ABOUT RAHILA MANZOOR
With over 10 years of experience, I currently serve as Marketing Automation Lead at…
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