Rahila Manzoor

About Rahila Manzoor

With over 10 years of experience, I currently serve as Marketing Automation Lead at…

Experience

1. Marketing Automation Lead

   Thoughtworks

   Feb 2023 — Present

   Marketing Technology Business Analyst | Martech Strategist | AI-Enabler | Agile Advocate | Program ManagerI specialize in bridging the gap between business and technology to deliver scalable, AI-powered marketing solutions. With hands-on experience in tools like Marketo, Demandbase, Salesforce, and Adobe Workfront, I drive Martech transformation programs that improve marketing operations and deliver measurable value.Lately, I’ve been focused on integrating AI into key areas—from lead scoring models and buyer intent signals to intelligent campaign triggers and seller enablement agents. This includes building dynamic interest-based prioritization frameworks and embedding AI into dashboards for faster, data-driven decisions.I partner with global stakeholders across marketing, sales, and analytics to define strategies, gather requirements, and deliver iterative value using agile frameworks. I’m passionate about aligning Martech investments to business goals—unlocking efficiency, visibility, and growth.

Education

• Patna University

  BA (HONS), ENGLISH LITERATURE

  2005 — 2008

• ST.JOSEPH,S CONVENT HIGH SCHOOL

  10TH & 12TH ICSE, ICSE

• Jamia Hamdard

  MBA, MARKETING & HR

  2008 — 2010

Skills

• Mba Marketing & HR
• Social Media Marketing
• Web Analytics
• Strategic Communications
• Promotions
• Team Management
• English Literature
• Brand Management
• Category Management
• Strategy
• E-Commerce
• Management
• Business Development
• Marketing
• Media Planning
• Web Marketing
• Search Engine Optimization (SEO)
• Analytics
• Market Planning
• New Business Development
• Online Advertising
• SEO
• Certified Scrum Master- Agile Methodolgy
• Market Research
• Online Marketing
• Marketing Management
• Email Marketing