Raheel Ahmed Mafat
Business Head - Uk & Europe @Shan Foods Private Limited
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WORK HISTORY
Business Head - Uk & Europe @Shan Foods Private Limited
Lead and manage P&L of the overall cluster i.e. UK & Europe- Manage existing distributors (19) across the cluster- Devise and implement annual sales plan, trade budget & strategies for each country/market- Identify opportunities to enhance and improve the distribution network- Responsible for sales forecast and channel strategy- Monitor sales performance with leading and lagging KPIs- Oversee BTL activities and trade activations- Identify new growth avenues with respect to product development- Understand local laws and regulations and identify potential regulatory risks.
EDUCATION
Government College Formen Nazimabad
B.Com, Accounting & Business
ACCA
ACCA, Financial Reporting, Financial Management, Performance management
ABOUT RAHEEL AHMED MAFAT
A progressive business professional with diverse job experience of more than 16 years, possessing strong entrepreneurial skills. Currently, managing a portfolio of £ 20 million, spread over 20 distributors across 19 countries in Europe.I have progressed from financial & business consultancy to sales & marketing giving me a holistic perspective of the business. I\'m data-driven, as data busts all myths. I’ve worked in Europe, Middle East and Pakistan. I\'ve devised multiple smart tools to measure sales performance and ways to increase the overall distribution and availability of products across various channels. Also, I have successfully led and launched various new products in different markets.
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