Rahat Patel

About Rahat Patel

Technology led Business Leader and a Product & Customer Experience specialist with 17+ years of experience in the B2C Solutions space in India across high impact roles in E-commerce, Payments, Credit cards and FMCD (Paints & Décor) for market leading organizations like Flipkart, Amazon & Asian Paints. Experience span includes ~10 years of driving business value and growth in various Product & Multi-functional org leadership roles, that involve owning P&L Mandates whilst managing Business Development, Marketing, Program & Product teams and stakeholders.Recognized as an experienced leader that has successfully built teams from grounds up, driving and running large multi-year industry partnerships, creating differentiated and re-imagined Customer Experiences, leveraging large external partner ecosystems and seamlessly managing multi-functional, multi-geography internal/external stakeholders at the Executive Leadership & Management levels. 10+ year ongoing Journey @ Amazon group companies includes owning critical mandates across Vendor Management, Financing & EMI, Co-Branding & the Payments Aggregation & Merchant Acceptance space. Current Role: Vice President, Customer engagement and Loyalty, Flipkart Career Snapshot: Head, Acceptance Business, Pay – Amazon Head, Co-Branded Credit Card, Amazon Head, Financing and Emi, Amazon Leader, Vendor Management, Cloudtail (Subsidiary of Amazon JV) Senior Vendor Manager, Amazon Area Manager, Trade, Asian Paints Brand Manager, Royale Play, Asian PaintsDistinction of being a Chair on interview panels involving hiring into Amazon, due to contributions made as an Amazon Bar-raiser till date for over 650 interviews. Demonstrated entrepreneurial acumen as part of founding teams at Amazon thrice over and helped build culture in the teams that have grown out of the core.Known for driving & delivering success bringing outside-in perspectives to create industry disrupting experiences which involved taking on challenges and mandates across from the paints industry to fashion retail, to payments products (Credit Cards & Payments Acceptance).Deep understanding of customer experience and customer backwards thinking – Part of multiple new experience launch forums, personally authored three customer backward documents for large experience buildouts (Amazon Shoes store, Amazon Pay co-branded card, Amazon Pay wealth).

Experience

1. Vice President

   Flipkart

   Jun 2024 — Present · Bengaluru, IN

Education

• Indian Institute of Management, Indore

  PGDM, Business management

  2005 — 2007

• RV College Of Engineering

  B.E, Electronics and Communication Engineering

  2001 — 2005

• St pauls High School Belgaum

  Class 10

  1989 — 1999

• R L Science Institute, Belgaum

  Pre University College, Science

  1999 — 2001

Skills

• People Skills
• Brand Management
• Brand Development Strategy
• Marketing Communications
• Team Leadership
• Below the Line Advertising
• Visual Merchandising
• Strategic Planning
• Profit Center Management
• Agency Coordination
• Brand Activation
• Marketing Activation
• Resource Allocation
• Consumer Behaviour
• Fmcg
• Management
• Market Planning
• Marketing Strategy
• Product Development
• Sales
• Trade Marketing
• P&L Management
• Retail Category Management
• Leadership
• E-Commerce
• Team Management
• Competitive Analysis
• Business Strategy
• Marketing
• Business Development