Ragunath Kumar
Senior Associate , Adops at Annelect India Chennai.
- Role
- Senior Associate at Annalect India
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Ragunath Kumar
Dedicated Ad operations professional with nearly 3 + years of experience in optimizing digital advertisements and campaigns for maximum efficiency. Achieve client-specific goals, Quality assurance, People management, Team building and providing technical guidance to the team. • Trained and certified on Campaign Manager 360 • Creating and monitoring Campaigns, Placements, Ads and Floodlights in Ad server (CM360). • Provide Quality assurance, trafficking, and manage campaign lifecycle by checking the tag implementation on DCM. • Testing creative assets - Images, Videos, HTML, GIF and Rich Media. • Dealing with Ad Serving issues and resolving them within the due time (SLA). • Troubleshoot delivery and creative issues (Test and QA Advertising materials, which includes Assuring correct display on common browser, the creative meets specs and click through works properly). • Troubleshooting other technical issues that affect Ad Operations. Tool Knowledge : CM 360, Prisma, Amobee, Jira
Experience
Senior Associate
Jul 2023 — Present · Chennai, IN
Trained and certified on Campaign Manager 360• Creating and monitoring Campaigns, Placements, Ads and Floodlights in Ad server (CM360).• Provide Quality assurance, trafficking, and manage campaign lifecycle by checking the tag implementation on DCM.• Testing creative assets - Images, Videos, HTML, GIF and Rich Media.• Dealing with Ad Serving issues and resolving them within the due time (SLA).• Troubleshoot delivery and creative issues (Test and QA Advertising materials, which includes Assuring correct display on common browser, the creative meets specs and click through works properly).• Troubleshooting other technical issues that affect Ad Operations.• Performing Campaign & placement creation using media plans, Taxonomy adjustment and reconciliation in Digital campaigns on Prisma platform.• Extracting invoices from Microsoft Ads and Google Ads for Billing purpose and performing reconciliation on Digital campaigns in Prisma platform.
Education
Mam College Of Engineering
BE- Mechanical engineering
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