Ragini Modi
Digital Marketing Freelancer
- Role
- Ppc Specialist at Mayple
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Ragini Modi
Digital Marketing Internship | Google Ads & Meta Ads Specialist (Fresher)During my internship, I gained hands-on experience in executing and optimizing paid media campaigns for lead generation clients across Google and Meta platforms. Google AdsGood understanding of Google Ads campaign structure including keywords, ads, search terms, negative keywords, and optimization strategies.Worked with Performance Max (PMax) campaigns — including search themes, audiences, and asset groups.Created GA4 audiences and events, imported them into Google Ads for remarketing and goal tracking.Setup end-to-end tracking using GA4 and Google Tag Manager (GTM) for both Google and Meta campaigns.Optimized campaigns based on country, CPL, campaign type, and client feedback on lead quality.Conducted regular search term analysis to optimse the costManaged monthly budgets up to USD. Meta AdsWell-versed with Meta Ads Manager and Advantage+ campaigns setup for lead gen clients.Built custom targeting strategies based on business understanding.Leveraged ChatGPT to draft compelling ad copies and creative suggestions.Setup lead event tracking via GTM to enhance campaign performance.Used Meta Ads Library for competitor and creative research.Managed monthly budgets up to USD and optimized based on performance, audience insights, placements, and creative results.My focus is on lead generation and client acquisition—connecting with businesses that need expert help with paid ads, brand growth, and ROI-focused marketing strategies.Backed by a skilled team with hands-on experience in campaign strategy, audience targeting, and creative optimization, I help bring in the right clients who are ready to scale.Whether you\'re a small business looking to increase visibility or a startup aiming to generate more qualified leads, I’m here to connect you with a team that delivers measurable results.Let’s connect if you\'re interested in working with a focused and responsive digital marketing team.
Experience
Ppc Specialist
Apr 2025 — Present · Hyderabad, IN
Managing Google and Facebook Ad Campaigns for Fintech Clients in the Australian Market-Overseeing end-to-end performance marketing strategy across Google Ads and Meta platforms-Targeting Australian fintech audiences with tailored campaigns, budget optimization, and lead generation tactics-Monitoring performance metrics, improving CTR & CPL, and aligning creatives and messaging with market trends
Education
Dr. Shyama Prasad Mukherjee University (DSPMU), Ranchi
Master of Arts - MA
2021 — 2023
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